Super Bowl TV sales 2025: today's best early deals on 4K, QLED and OLED TVs

Super Bowl TV deals 2025
(Image credit: Future)

Super Bowl TV deals are coming your way. This year's Super Bowl 59 will take place on Sunday, February 9, and if you want to watch the game on a new display, you're in luck. As TechRadar's deals editor, I'm rounding up today's best Super Bowl TV sales and stand-out deals in one place.

Our Super Bowl TV deals guide is filled with a range of TVs, from premium OLED and QLED displays to big-screen budget sets from brands like Samsung, Sony, LG, and TCL. You can score a record-low price on last year's best-rated TVs, many of which we've reviewed here at TechRadar.

While it's still too early for official Super Bowl TV deals, you can still find some incredible discounts right now, thanks to clearance sales as retailers make room for 2025 displays. That means you can score record-low prices on older-model displays.

Below, I've listed the best TV sales, followed by today's top deals. I'll update this page with more offers as we get closer to the Super Bowl date.

The best TV sales ahead of the Super Bowl

The best early Super Bowl TV deals

LG 48-inch Class B4 Series OLED 4K UHD TV
LG 48-inch Class B4 Series OLED 4K UHD TV: was $1,499.99 now $699.99 at Best Buy

The LG B4 is one of the most affordable OLED TVs on the market, and Best Buy has the 48-inch model on sale for $699.99. It was $50 less on Cyber Monday, but this is still a fantastic price. Its self-lit OLED pixels and Dolby Vision together enhance color and contrast beyond what the average backlit TV can do. Its built-in gaming features and 120Hz refresh rate make it an unbeatable deal for gamers looking for an upgrade.

Samsung 48-inch S90D OLED TV
Samsung 48-inch S90D OLED TV: was $1,599.99 now $1,199.99 at Samsung

Samsung's 48-inch S90D OLED TV is on sale for $1,199.99 - $150 shy of the record-low price we saw during Black Friday. The 2024 OLED display delivers an exceptional picture with deep blacks, bright colors, and Pantone-validated colors. You're also getting Motion Xcelerator 144Hz for a smooth gaming experience and Dolby Atmos and Object Tracking Sound Lite for premium sound.

Amazon Fire TV 55-inch Omni Series 4K TV
Amazon Fire TV 55-inch Omni Series 4K TV: was $549.99 now $369.99 at Amazon

Amazon's highly rated Omni Series TVs feature 4K resolution support, Dolby Vision, HDR 10, and hands-free TV with Alexa. So, you can control the volume and launch channels hands-free instead of using your remote. The 55-inch model is down to $369.99, which is the lowest price we've seen outside of Black Friday.

Samsung 55-inch Q60D 4K QLED TV
Samsung 55-inch Q60D 4K QLED TV: was $999.90 now $629.99 at Samsung

Samsung's pre-Super Bowl sale has dropped this 55-inch Q60D QLED TV to $629.99 - the same price we saw on Black Friday. The Q60D features 4K and Quantum HDR Smart technology with Motion Xcelerator, resulting in bright colors and realistic images. Its slim design also means it looks great in any living room.

Samsung 55-inch The Frame QLED TV (2024)
Samsung 55-inch The Frame QLED TV (2024): was $1,499.99 now $999 at Samsung

Samsung's The Frame TV is my dream display for watching the Super Bowl, and you can find the 55-inch model on sale for a record-low price of $999. The 2024 Samsung Frame TV features Pantone art-validated colors that deliver lifelike images. Plus, the display now comes with Streams, a complimentary set of artwork streamed from the Samsung Art Store. This deal also includes a $50 discount on an ultra-slim wireless Dolby Atmos soundbar.

Onn 65-inch 4K UHD Roku Smart TV
Onn 65-inch 4K UHD Roku Smart TV: was $348 now $298 at Walmart

Looking for a cheap big-screen TV for the big game? You can't get much better than this 65-inch display from Onn. on sale for only $298. It offers 4K UHD resolution on a frameless bezel for an edge-to-edge viewing experience. The Onn. display also comes with the Roku experience for easy streaming and a compatible app that allows you to use your voice to launch shows, browse movies, and adjust the volume.

LG  65-inch C4 OLED 4K TV
LG 65-inch C4 OLED 4K TV: was $2,699.99 now $1,696.99 at Amazon

Amazon has LG's 65-inch C4 OLED TV on sale for $1,696.99, and while we've seen the display for $300 cheaper, this is the best deal you can find right now and still offers an impressive discount. Ranked in our best TV guide, the 2024 C4 features exceptional brightness, LG's latest Alpha 9 AI chip for improved performance, and impressive gaming features, including four HDMI 2.1 ports with 4K 120Hz, VRR, and ALLM support and 144Hz certification from Nvidia.

Samsung S95D 65-inch OLED 4K TV
Samsung S95D 65-inch OLED 4K TV: was $3,399.99 now $2,799.99 at Samsung

Our Samsung S95D review claimed that this stunning display is 'the very pinnacle of OLED TV,' and it's easy to see why. Excellent picture quality, top-notch gaming performance, and a beautiful design offer one of the best OLED TVs money can buy right now. This popular TV doesn't have the biggest price cut going right now, but it's worth every penny with its 144Hz refresh rate and innovative new anti-glare and reflection technology. It's your premium choice for watching the Super Bowl, and you can get a $600 discount on the 65-inch model.

Samsung 70-inch DU7200 4K TV
Samsung 70-inch DU7200 4K TV: was $589.99 now $549.99 at Samsung

If you want to watch the game on a 70-inch display, this is a fantastic price on Samsung's DU7200 70-inch 4K smart TV for $549.99. This entry-level TV from Samsung packs a solid 'Crystal' UHD 4K processor, an easy-to-use Tizen operating system, and full HDR support for under $600.

Vizio 75-inch 4K UHD HDR Smart TV
Vizio 75-inch 4K UHD HDR Smart TV: was $598 now $498 at Walmart

This TV deal sold out on Black Friday, but now it's back in stock and on sale for $498 ahead of the Super Bowl. The 2024 display features 4K UHD resolution, Dolby Vision HDR and HDR10, and smart capabilities courtesy of a voice-enabled remote, making this an outstanding value.

Super Bowl FAQs

When is the 2025 Super Bowl?

The Super Bowl 59 will take place on Sunday, February 9 at 6:30 PM ET at the Caesars Superdome in New Orleans. The teams are yet to be selected, but playoffs begin on January 11.

When do Super Bowl TV deals start?

You should see Super Bowl TV sales from retailers like Best Buy, Samsung, and Walmart at the end of this month. Retailers will offer big savings from brands like Samsung, Sony, and LG on 4K, QLED, and OLED displays.

Presidents' Day takes place on February 17 this year, so you can expect early Presidents' Day deals on TVs before the Super Bowl.

Retailers will offer discounts right up until the weekend of the Super Bowl, but if you want a new display for the game, you'll have to snap up early deals that are expected to launch in the coming weeks.

What Super Bowl TV deals can you expect?

Historically, Super Bowl TV sales have included a range of displays on sale. You'll find record-low prices on premium OLED and QLED displays from brands like Samsung, LG, and Sony, as well as big-screen budget TVs from Hisense, Insignia, and Amazon.

You can also find incredible savings on 2024 displays as brands like LG and Samsung release new 2025 TVs. I expect the lowest-ever prices on popular models like the LG C4 OLED, Samsung's S90D OLED, and the Sony Bravia 8.

You can see more of the best cheap TV deals and OLED TV deals happening right now.

Mackenzie Frazier

Mackenzie Frazier is the deals editor in the US for TechRadar at Future plc. She's been sharing deal advice for Future for the past six years and loves finding products that consumers want at the best possible price. She's had 11 years of experience working in e-commerce and loves being a mom to her two little boys.