The key to next-gen brighter OLED TV tech just got delayed – but not by much, thankfully

LG Z3 OLED TV showing image of tigers
(Image credit: Future)

As we've previously reported, one of the most promising bits of TV technology is blue phosphor OLED tech. Phosphor OLED material is more efficient, providing more brightness without needing as much power, therefore running cooler. This tech is already used in read and green OLED pixels, but blue pixels have proven to be the most challenging ones to manufacture.

Blue phospor OLED has been the next big thing in TV tech for some time, with firms such as LG and Samsung considering their use as they get closer to reality – that's especially no surprise in Samsung's case, because even though all the best OLED TVs will benefit from better blue pixels, Samsung's QD-OLED screens will especially benefit because they're made up mostly of blue pixels (with a quantum dot layer over them to change the colors). 

But it looks like there's been a little bump on the road to our brighter OLED future.  According to the latest financial results by Universal Display Corporation, the firm that's driving blue phosphor OLED technology, it's going to take a little more time than anticipated to commercialize the tech. That's the bad news. The good news? The extra time is "measured in months and not years", and the firm expects to have a commercial blue phOLED material ready in 2025.

Why PHOLED is phantastic

We should always take manufacturers' figures with a hefty dose of salt, but in theory phOLED displays are capable of up to 100% internal luminous efficiency compared to the 25% of their less bright fluorescent material counterparts, which is what blue OLED pixels are stuck with now. That means you can achieve higher brightness without increasing the amount of heat the pixels generate.

Red and green phOLEDs have proven comparatively easy to make, but the blue ones have been more of a challenge: as recently as 2022, manufacturers had been unable to create stable blue phOLED emitters. That changed in 2022 and the expectation was that we'd see blue phOLEDs in TV panels and possibly smartphones too by 2024, but that's proven to be overly optimistic.

What we don't know from UDC's announcement is what the delay has been caused by. But reports suggest that it's been struggling with efficiency and longevity. A report in The Elec in late 2023 said that Samsung had moved its blue phOLED plans back to the second half of 2025, a year later than previously planned; commenting on the move, analysts from UBI Research said that the blue phOLEDs were still suffering from "low lifetime" of roughly 55% compared to existing fluorescent blue OLEDs.

For the time being, then, the best TVs won't be packed with blue phOLED pixels. But the tech remains very promising, and should deliver significantly brighter TVs without sacrificing longevity… we just might be waiting until 2026 or even 2027 for the results.

You might also like

Carrie Marshall
Contributor

Writer, broadcaster, musician and kitchen gadget obsessive Carrie Marshall has been writing about tech since 1998, contributing sage advice and odd opinions to all kinds of magazines and websites as well as writing more than a dozen books. Her memoir, Carrie Kills A Man, is on sale now and her next book, about pop music, is out in 2025. She is the singer in Glaswegian rock band Unquiet Mind.

Read more
The Samsung S95F OLED TV
New cheaper blue OLED material breakthrough could be great news for OLED TVs – and every other device
Samsung Micro LED 76-inch at CES 2024
Why micro-LED TVs won't replace mini-LED or projectors any time soon, and why they may always have OLED's on-going problem
Image of Jones the cat from the movie Aliens, shown on the LG G4 OLED TV. A floor lamp emitting blue light is to the right of the TV.
The TV tech to watch out for in 2025, from even brighter OLEDs to better LCDs
Two Philips OLED TVs next to each other, with the same image on-screen, showing differences in the brightness and color
LG will bring brighter OLED TVs to CES 2025, thanks to adding 33% more OLED
Hisense and Samsung TV sets with RGB backlights on show at CES 2025
RGB backlighting explained: the next big thing in mini-LED's fight against OLED TVs
Samsung S95D with peacock feather on screen
Samsung says an OLED-beating new screen tech could come sooner than we thought – but I wouldn't expect it in 4K TVs right away
Latest in Televisions
Hisense U7N Prime Day 2024 deal image
The Hisense U7N was one of the best TVs I tested in 2024, and it just had its price slashed at Amazon
Samsung HW-Q990D soundbar with Halloween theme over the top
Samsung promises to repair soundbars bricked by its disastrous software update for free – but it'll probably involve shipping
LG C3 deal image on blue background
Woah – LG's C3 OLED TV just crashed to its lowest price ever for March Madness
Samsung Wireless One Connect on stone pedestal
I tested Samsung's new wireless TV connection box, and gamers need to know one thing
Samsung S95D with peacock feather on screen
Samsung says an OLED-beating new screen tech could come sooner than we thought – but I wouldn't expect it in 4K TVs right away
Amazon Fire TV Stick
Amazon's Fire TV Stick 4K is back down to 40% off – give your older 4K TV a cheap smart upgrade
Latest in News
Apple WWDC 2025 announced
Apple just announced WWDC 2025 starts on June 9, and we'll all be watching the opening event
Hornet swings their weapon in mid air
Hollow Knight: Silksong gets new Steam metadata changes, convincing everyone and their mother that the game is finally releasing this year
OpenAI logo
OpenAI just launched a free ChatGPT bible that will help you master the AI chatbot and Sora
Monster Hunter Wilds
Monster Hunter Wilds Title Update 1 launches in early April, adding new monsters and some of the best-looking armor sets I need to add to my collection
Zotac Gaming RTX 5090 Graphics Card
Nvidia Blackwell stock woes are compounded by price hikes as more RTX 5090 GPUs soar in pricing, and I’m sick and tired of it all at this point
A collage of Elizabeth Olsen's Scarlet Witch and Tatiana Maslany's She-Hulk
Marvel fans are already tired of Doomsday and Secret Wars cast gossip as two more superheroes get linked with roles in the next two Avengers movies