This 65-inch Samsung OLED TV mega-deal at John Lewis just won Black Friday

Samsung S90C OLED TV on a purple background

(Image credit: Future / Samsung)

It takes a big Black Friday deal to make my say "wow" out loud to a room of bemused tech journalists, but that's what just happened with this TV deal. It's now possible to get the Samsung S90C for £1,299 at John Lewis, using a couple of extra tricks to get £400 off the £1,699 price you see on the website. That's basically the same price as the 55-inch model costs, and none of the other Black Friday TV deals come close to offering this kind of balance of performance and price. This model just won our TV of the Year award!

To get the deal, you need to take advantage of two options: first, you need to become a My John Lewis member (it's free!), after which you can use the code MYJLSAMSUNG200 to take £200 off before checking out. Second, you need to claim £200 cashback from Samsung within 30 days of your purchase, which you can read about here.

And we're not even done yet… you can actually get a half-price soundbar with the TV as well, if you want to go all-in. You can see the options here – you'll use a promo code to take half off the advertised price, which is listed on the product pages. Between all of this, this is absolutely one of the best Black Friday deals of the year.

The best Black Friday Samsung S90C deal

Why do we love this TV so much? Our Samsung S90C review gets into all the detail, but here's the short version: this OLED TV is brighter than other OLEDs at the same price, has better built-in sound than them, an even sleeker design, and is still packed with future-proofed gaming features and comprehensive streaming app support.

We rate it as the best OLED TV for most people, and as I mentioned above, it won our TV of the Year award for 2023. If you take full advantage of this deal, nothing else come close in terms of sheer value.

More OLED TV deals

LG 55-inch G3 4K OLED TV: was £2,599 now £1,559 at AO.com*

A slim, elegant TV designed to be wall-mounted, the LG G3 is LG's brightest ever OLED thanks to MLA technology. Vivid colors and rich contrast combine to create a stunning picture. The G3 also has all the gaming features you could need as well. To get this deal, you need to sign up to AO's membership, which is £39 a year. If you don't want to, non-member price is £1,579 which is in line with other retailers.
*This is a member-only price.

More UK Black Friday deals

Amazon: up to 65% off Echo, Apple, TVs + more
AO: up to 40% off appliances, TVs and tech
Argos: up to 50% off toys, tools and tech
Boots: up to 40% off 1,000s of beauty products
Currys: up to 40% off TVs, appliances and laptops
eBay: up to 60% off refurbished Ninja, Dyson + Apple tech
Ebuyer: up to 45% off laptops and PC components
EE: up to £600 off phones, TVs and games consoles
Emma: up to 65% off mattresses, frames and pillows
John Lewis: up to 40% off tech, homewares and clothing
Jessops: up to £550 off Sony, Canon, Nikon, and Fujifilm
Ninja: up to 25% off air fryers and cookware
O2: up to £600 off iPhone, Samsung and Google
Samsung: up to £600 off TVs, phones and appliances
Shark: up to £100 off vacuums
Simba: up to 55% off mattresses
Superdrug: 60% off beauty, fragrances and makeup
Very: save on tech, decor, appliances and furniture
Vodafone: six months half-price SIMs from £11.50

More US Black Friday deals

Amazon: 50% off TVs, air fryers, AirPods & clothing
Apple: AirPods Pro, Apple Watch 8 & iPads from $99
Adidas: 40% off running shoes, sweatshirts & leggings
Beauty: 51% off viral makeup, skincare & hair tools
Best Buy: up to $800 off 4K TVs, laptops & headphones
Cheap TVs: big-screen 4K TVs from $269.99
Christmas: 40% off decor, pajamas & trees
Dell: save on best-selling Inspiron and XPS laptops
DreamCloud: 40% off all mattresses
Family pajamas: matching Christmas PJs from $12.99
Gaming: console bundles from $289.99 at Walmart
Lowe's: up to $800 off major appliances
Nectar: mattress deals starting at $359
Nordstrom: 30% off Nike, Levi's, Skims, Adidas & more
Samsung: up to $2,000 of TVs, phones and appliances
Target: 40% off furniture, TVs, clothing & appliances
Toys: Disney, Barbie, Lego & board games from $14.99
Walmart: Apple Watch 9, cheap TVs, air fryers & toys

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Matt is TechRadar's Managing Editor for Entertainment, meaning he's in charge of persuading our team of writers and reviewers to watch the latest TV shows and movies on gorgeous TVs and listen to fantastic speakers and headphones. It's a tough task, as you can imagine. Matt has over a decade of experience in tech publishing, and previously ran the TV & audio coverage for our colleagues at T3.com, and before that he edited T3 magazine. During his career, he's also contributed to places as varied as Creative Bloq, PC Gamer, PetsRadar, MacLife, and Edge. TV and movie nerdism is his speciality, and he goes to the cinema three times a week. He's always happy to explain the virtues of Dolby Vision over a drink, but he might need to use props, like he's explaining the offside rule.