The Samsung S90C was easily the best TV of last year, earning a five star review and the title of TV of the Year at the TechRadar Choice Awards 2023, as it finally brought QD-OLED into a more affordable price range, plus a stack of other great features for gaming and more.
Now, its value has gotten even better as the 55-inch model is available for a record-low £998 at Amazon. This is one of the first times we've ever seen this TV drop below £1,000 and for what you get, that's incredible value for this TV.
Utilising the best of OLED and QLED technology, the S90C offers a contrast-rich picture with vivid colours and deep black levels, but also nearly 1,100 nits of peak brightness – something not seen before on mid-range OLEDs until its release. It also has excellent sharpness, with refined details that benefit not only movies but gaming as well.
Speaking of gaming, the S90C comes stacked with features ideal for PS5 and Xbox Series X, including four HDMI 2.1 ports that support up to 144Hz refresh rate, VRR including AMD FreeSync and a dedicated Game Hub that collates all things gaming into one pages, including cloud based gaming services from Xbox, Nvidia GeForce Now and Luna.
Elsewhere, the S90C is a beautifully designed TV, with a sleek frame and trim profile and its built-in sound is better than some other sets, with particularly good object tracking to create a decent virtual surround for Dolby Atmos soundtracks. Sadly, the S90C does not support Dolby Vision, so if that's a critical feature to you, you'll have to look elsewhere. Other than this though, it's quite simply a brilliant TV for most people.
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