Why wait for Prime Day? LG's all-new B4 OLED TV just dropped to an all-time low

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Amazon has been releasing a ton of early Prime Day deals, and this year's offers are actually very good. Case in point: I've just spotted LG's all-new 65-inch B4 OLED TV on sale for a stunning price of $1,596.99 (it was originally $2,499.99). That's the lowest price we've ever seen and an incredible deal for a newly released OLED TV, making it one of the best early Prime Day TV deals.

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The LG B4 is the latest entry-level display in LG's OLED lineup, and it's on track to be one of this year's best TVs. The 2024 display packs LG's latest Alpha 8 AI processor, which uses AI to detect what you're watching to improve picture and sound quality. Thanks to its self-lit OLED pixels coupled with Dolby Vision and Dolby Atmos, you get a brilliant picture with bold colors and deep contrasts. You're also getting excellent gaming features, including four HDMI 2.1 ports and a 120Hz refresh rate, plus webOS 24 for easy access to all your favorite streaming channels.

The best early Prime Day TV deal: LG's B4 OLED TV

Today's early Prime Day deal on the LG B4 OLED TV is not only a record-low price, but it's an impressive discount for a brand-new OLED TV. It's such a good deal that we can't imagine you'll find a better offer at next week's official Prime Day sale.

I've listed more of today's best early Prime Day TV deals below, some of which require an Amazon Prime membership.

More early Prime Day TV deals

Sony 65-inch X90L LED TV: was $1,299.99 now $1,098 at Amazon
The Sony X90L uses Sony’s high-end Cognitive Processor XR along with Clear Image XR technology to upscale and enhance picture quality, with dedicated gaming features too. It’s easy to get lost in the technology but the TV uses a QLED display cunningly renamed to Triluminous but using the same tech so you get a gorgeous-looking picture whatever you’re watching. A solid mid-range option, the 65-inch X90L TV was already great value for money with its combo of performance and features and now this price drop makes it even better value than before.

You can also see more of the best cheap TV deals and OLED TV deals happening right now.

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Mackenzie Frazier is the deals editor in the US for TechRadar at Future plc. She's been sharing deal advice for Future for the past six years and loves finding products that consumers want at the best possible price. She's had 11 years of experience working in e-commerce and loves being a mom to her two little boys.