Amazon Prime Day camera deals 2024: when they start and what to expect

Amazon Prime: 30-day free trial
If you've never signed up before you can get a 30-day free trial of Amazon Prime to get access to this year's Prime Day deals. You get the same benefits as paid members, including free delivery, and access to other services such as Prime Video, Prime Music, Prime Gaming and more. You can cancel at any time during the trial to avoid paying the regular fee, which is $14.99 / £8.99 per month.

Canon EOS R5 (body only): was $3,899.99 now $3,399 at Amazon
Canon's best-ever camera for photography has received a decent price slash. The full-frame EOS R5 boasts 45MP still pictures, superb autofocus, one of the best in-body image stabilization performances and it's an all-round pleasure to shoot with. It's also apt for video, being one of the first hybrid cameras to unleash 8K video, while its 4K video which has frame rates up 120p, is excellent, too. 

Sony ZV-1: was $748 now $648 at Amazon
Sony's original vlogging camera is now at its lowest price with a $100 price cut and ranks as one of the best vlogging cameras for most people. The ZV-1 might have been updated by the ZV-1 II, but we feel the original model with 24-70mm f/1.8-2.8 lens and class-leading autofocus holds its own and in many respects is a better option that its successor and its now even cheaper. 

Sony a6600 (body only): was $1,398 now $998 at Amazon
Sony's flagship APS-C camera is a tiny, featured packed camera with an excellent choice of lenses. The Sony a6600 is one of the best crop-sensor hybrid cameras out there, benefitting from the same processor as the pro A9 II which unleashes excellent high-speed 24MP stills and autofocus performance. The a6600 also offers class-leading battery life, and is under $1,000 for the first time. 

Sony a7 III (body only): was $1,998 now $1,497.99 at Amazon
There's a lot to like about the Sony a7 III; its back-illuminated full-frame 24MP sensor, 4K video, superb battery life and responsive 693-point AF system. Traditionally the bottom rung Sony's full-frame cameras, this third-generation model came on leaps and bounds from the a7 II to become an excellent all-rounder with unbeatable value, now at its lowest price with 25% off.  It's also available as Sony a7 III with 28-70mm lens kit for $1,698. 

Panasonic Lumix G9 (body only): was $1,299.99 now $897.99 at Amazon
It might be five years old but the Lumix G9 is still Panasonic's best micro-four-thirds camera for photographers and is now at its lowest price, perhaps fuelled by rumors of its potential successor, a would be Lumix G9 II. Still, the G9 gives 20MP stills up to 60fps, 6.5-stops of image stabilization, a large viewfinder and comfortable handling. It's also got an extensive choice of lenses and well suited to wildlife photography in particular, and it's now under $1,000. 

Panasonic Lumix GH6 (body only): was $2,199.99 now $1697.99 at Amazon
The Lumix GH6 micro-four thirds mirrorless camera tops TechRadar's best video cameras buying guide with a generous array of 10-bit 5.7K video codecs, excellent build quality and intuitive handling. It's also excellent bang for buck only made all the better by this mega APD deal. 

If you're lacking lenses, there's also a deal to be had on the GH6 with versatile 12-60mm f/2.8-4.0 Leica lens which was $2,799.99 now $2,297.99.

Olympus OM-D E-M5 Mark III (body only): was $1,199 now $999.99 at Amazon
Sitting below the E-M1, the E-M5 is a feature-packed micro-four-thirds cameras from Olympus (now OM System), with incredible image stabilization and compact form factor and excellent handling. It's almost four years old now and due an upgrade, but still fares well today.

It's also available as a kit; the E-M5 with the 12-45mm f/4.0 PRO lens for $1,399, which is an excellent and compact all-purpose lens perfectly suited to the E-M5 and a must for your kit bag if you're starting out with this system. 

Nikon Z6 II: was $1,996.95 now $1,696.95 at Amazon
An excellent all-rounder, the full-frame Nikon Z6 II gives punchy 24.5MP stills up to 14fps and 4K / 60p video which is further boosted with raw output via an optional external recorder. It is a much faster camera than the Z6 and it's such a good camera that this writer bought one, and it's at a decent price on Amazon Prime Day. 

Canon EOS R6: was $2,899 now $2,299 at Amazon 
Our Canon EOS R6 review hailed its class leading image stabilization and autofocus, and the popular mirrorless model for photography enthusiasts is as capable as it was back then. It has since been superseded by the Canon EOS R6 II, hence the better deals to be had, and this price with the 24-105mm kit lens is the lowest we’ve seen in 2023. 

GoPro Hero 9 Black: was $349.99 now $249.00 at Amazon 
The GoPro Hero 9 Black is now three generations old but it still stands up to today’s action cameras, with 5K video, 1080p streaming capabilities and 20MP photos. Now with a 30% discount it is now the real deal for adrenaline junkies that want to spend more cash on their adventures and less on a camera.

GoPro Hero 10 Black: was $549.99 now $284.99 at Amazon 
Since being replaced by the Hero 11 Black, the GoPro Hero 10 Black is now excellent value. And while it lacks the 8:7 sensor of its successor, its GP2 processor is much snappier than the Hero 9 Black's and you don't have to fork out much more for this later model.

DJI Mini 3 Pro (DJI RC): was $909 now $729.99 at Amazon
Our top pick as the best drone 2023, our DJI Mini 3 Pro review billed the sub 250g drone as “the best compact drone you can buy” with punchy 4K video and tri-directional obstacle avoidance, and this kit with remote controller included is at its lowest price ever on APD.

Potensic ATOM SE fly more combo: was $289.99 now $249.99 at Amazon
One of the best beginner drones on the market is now an even better deal with a $40 coupon applied at purchase on the ‘fly more combo’ version that adds a spare battery and propellors among other things to this 4K drone. In our Potensic ATOM SE review, we described the sub 250g drone as easy to use and it boasts a great build quality for the price. 

Canon EOS R10 (body only): was £999 now £730 at Amazon
We rated this camera one of the best options for beginners in our Canon EOS R10 review and during Prime Day it was at its lowest-ever price - now, it's £40 more expensive again, but that's still 27% discounted from its list price. Not only is the Canon R10 lightweight and compact thanks to its APS-C mount, but it's surprisingly snappy when it comes to autofocus and burst modes. If we had to nitpick, we'd criticise its lack of in-body stablisation and cropped video but it's a great value camera that's well worth the dosh. For an extra £50, you can pick up the EOS R10 with 18-45mm lens. 

Panasonic Lumix S5 II (with 50mm F1.8): was £2,199 now £1,799 at Amazon
One of our favorite cameras of 2023, TechRadar's Panasonic Lumix S5 II review remarked that there's likely no better hybrid platform for both stills and video than this outstanding camera. At full price, it was already pretty great value thanks to its fantastic image stablisation, sharp 6K video, and excellent phase-detect autofocus, but today's Prime Day deal brings it right down to a new record-low price. This particular kit comes with a speedy Panasonic 50mm F1.8 L-Mount prime, which is a superbly versatile lens for both video and stills.

Canon EOS M50 Mark II (with 15-45mm f/3.5-6.3): was £719.99 now £640 at Amazon
The Canon EOS M50 Mark II is a superly cost-effective way to get into both stills and video if you're a keen beginner looking to take it to the next level. This particular kit comes with a versatile zoom lens that's going to get you started on the right foot if you're looking for better-than-mobile snaps. At 24MP, it's got plenty of resolution for most situations and the autofocus works great for both stills and video. During Prime Day, it was even cheaper, but now it's still discounted by a respectable 11%.

Panasonic Lumix GH6 (body only): was £1,999.99 now £1,799 at Amazon
The Lumix GH6 micro-four-thirds mirrorless camera tops TechRadar's best video cameras buying guide with a generous array of 10-bit 5.7K video codecs, excellent build quality and intuitive handling. We were amazed by its Prime Day price of £1,499, knocking a whopping £500 off its list price, but right now it's still discounted by a fairly hefty £200.

Sony ZV-1F: was £549 now £449 at Sony
This £100+ saving on Sony's own website is a cracking deal for its entry-level, pocketable vlogging camera with flip-out touchscreen. It boasts the same 1in 20MP sensor as the ZV-1 but has a fixed 20mm lens ideal for vlogging. 

Sony ZV-E10 with 16-50mm power zoom lens: was £769 now £599
A step-up from Sony's ZV-1 pocket vlogging cameras, the ZV-E10 is an interchangeable lens mirrorless camera with Sony's larger APS-C sensor and an excellent selection of available lenses, including the collapsible zoom lens bundled with the camera in this deal. Now with a decent Prime Day saving on Sony's website, you won't have to pay much more than its compact siblings, either. 

Panasonic Lumix S5: was £1,999 now £1,269 at Amazon
A deal for the S5 was on the cards ever since it was succeeded by the incredible Panasonic S5 II this year, but our S5 review describes this low-price, full-frame mirrorless as one of the best hybrid all-round cameras you can buy and it's still a solid shooter today. What's more, it comes with the excellent 20-60mm f/3.5-5.6 which is an excellent optic for photography and video, and makes this an unbeatable deal that's an even lower price than during APD 2022. 

Sony A7 II (body only): was £799 now £639 at Amazon 
It’s been around for several years and is now showing its age a little, but the Sony A7 II body only for £639 is a steal and a great entrance point to full-frame. You get a full-frame 24MP mirrorless camera with an embarrassment of riches when it comes to lens choice. However, if you’re a more avid video shooter, then one of the more recent iterations is better suited. 

Panasonic Lumix S5: was £1,999 now £1,269 at Amazon 
A deal for the S5 was on the cards ever since it was succeeded by the incredible Panasonic S5 II this year, but our S5 review describes this low-price, full-frame mirrorless as one of the best hybrid all-round cameras you can buy and it's still a solid shooter today. What's more, it comes with the excellent 20-60mm f/3.5-5.6 which is an excellent optic for photography and video, and makes this an unbeatable deal. 

Olympus OM-D E-M1X was £1,699 now £1,299 at Amazon 
Micro-four-thirds cameras are generally meant to be smaller than full-frame, but the pro-grade Olympus OM-D E-M1X makes no apologies about its monster proportions and goes toe-to-toe with the best sports cameras available. Price was always a sticking point when it was launched against its smaller E-M1 siblings, but after hefty price reductions, we’re now left with one of the most capable sports and wildlife cameras at an attainable price.

GoPro Max: was £479 now £399 at Amazon
GoPro's 360-degree action packs twin 180-degree fisheye lenses, 5.7K video and a swathe of shooting modes including time-lapse and also features a suite of in-camera processing that takes the hard work out of stitching you 360-degrees together, and now the GoPro Max is under £400. 

DJI Mini 3 Pro (DJI RC): was £918 now £709 at Amazon
Our top pick as the best drone 2023, our DJI Mini 3 Pro review billed the sub 250g drone as “the best compact drone you can buy” with punchy 4K video and tri-directional obstacle avoidance, and this kit with remote controller included is at its lowest price ever on APD.

GoPro Hero 9 Black: was £484.98 now £303.99 at Amazon
The GoPro Hero 9 Black is now three generations old but it still stands up to today’s action cameras, with 5K video, 1080p streaming capabilities and 20MP photos. Now with a 37% discount it is now the real deal for adrenaline junkies that want to spend more cash on their adventures and less on a camera.

Akaso Brave 7 LE: was £169.99 now £159.99 plus 5% voucher at Amazon  
Our pick as the best value action camera for beginners, the Akaso Brave 7 LE offer an incredible range of features for its price, including a front-facing screen, weather-sealing, and decent audio quality. Its 4K video doesn’t quite live up to the best GoPro’s, but for the money it can’t be beaten. It was more heavily discounted during Prime Day, but there's still a respectable £10 off this capable little shooter.

DJI Mini 3 Pro (DJI RC): was £859 now £659 
Our top pick as the best drone 2023, our DJI Mini 3 Pro review billed the sub 250g drone as “the best compact drone you can buy” with tri-directional obstacle avoidance, and this kit with remote controller included is at its lowest price ever on APD.