We now know that Amazon Prime Day 2024 will take place on July 16 - 17. The retailer confirmed the dates of the sale this week and revealed some of the Prime Day deals that will be available this year – including some early offers you can get now.
• Browse all early deals at Amazon
In the press release announcing the sale, Amazon has promised hundreds of thousands of deals on products from popular brands such as Sony, Samsung, Ninja, GHD, Fitbit, Oral-B, Bose, Shark, and more.
Alongside that, we can expect offers on Amazon devices, TVs, appliances, laptops, phones, tablets and more. Many of these will be available at record-low prices for Amazon Prime members, with some only available as limited-time lightning deals.
But you don't have to wait if you want to grab a deal as some are already live today. These include five months of free Amazon Music Unlimited, a three-month membership to audiobook service Audible, and up to 65% off Amazon devices and Fire TVs.
If you've seen it before you know what to expect next month, but for newcomers, expect two days packed full of big savings on tech and so much more. We'll be on hand to bring you all the very best Prime Day deals right here, using our knowledge and experience of covering the event for a decade to give you the best buying advice.
Until it starts, we're using this guide to share all the latest news, rumours, predictions and expert insights so you're best prepared to make the most of the shopping event.
Amazon Prime Day 2024: early deals
- Audible: three months free
- Clothing: up to 50% off Skechers
- Fans: deals from £15
- Gaming: free PC games until July 16
- Music Unlimited: five months free
- Phones: Google Pixel from £299
- Smartwatch: Galaxy Watch for £99
- Vacuums: up to 40% off Shark
Amazon Prime Day 2024: all you need to know
When is Amazon Prime Day 2024?
Amazon Prime Day 2024 will take place on July 16 - 17, which is one of the periods we had predicted. The sale starts at midnight on Tuesday and runs until 23:59 on Wednesday.
However, some Prime Day deals will be available before this date. There are some already available at Amazon right now and more are due to launch from July 12.
Bookmark this page and check in regularly to ensure you get all the latest information.
How do I become an Amazon Prime member?
An Amazon Prime membership is required to buy all Prime Day deals. A subscription costs £8.99 per month or £95 for a year.
New subscribers who have used it before can get a 30-day Amazon Prime free trial to get access to the deals. This free trial also lets you take the other membership benefits for a spin, including free shipping, access to Prime Video and much more.
Read our Amazon Prime review for everything else you get as part of a membership and our thoughts on its value for money. Use that to help you decide if you want to cancel Amazon Prime once your free trial has ended or keep it going to enjoy the benefits.
Will there be a Prime Day in October 2024?
Over the last two years, Amazon has also run a second Prime Day event in October. Given how successful they've claimed it's been, we wouldn't be surprised if it's brought back again in 2024.
It'll likely continue to serve as a preview for the retailer's Black Friday deals in November and feature a re-run of many of the top offers from the first Prime Day.
Amazon Prime Day: buying advice
We've covered Amazon Prime Day at TechRadar for almost a decade so we know how the sale works and how to get the best deals. I've shared all our expertise and insights here, including the deals to look out for and which products have the best discounts during the event.
What are the best Amazon Prime Day deals?
The best Prime Day deals are generally on Amazon's own products, so it's the ideal time to pick up a Fire TV, Echo Dot, Kindle, Fire Tablet and the like. Every sale, we see that the retailer reduces these products to their lowest prices during Prime Day – and in many cases, they're cheaper than the deals ran over Black Friday.
Hundreds of other deals are also available across many of the most popular shopping categories at the retailer. These include TVs, laptops, appliances, smart home tech, gaming, fashion and more. We often see some of the lowest prices of the year so far on certain products but do be aware that some further reductions are sometimes saved for later in the year during Black Friday in November.
We'll be on hand to search through the sale to bring you all the best Amazon Prime Day deals right here. This includes price comparisons and price history where possible to help you make the best decision and ensure we're surfacing only the top bargains.
Amazon Prime Day vs Black Friday: should you wait?
Amazon Prime Day and Black Friday are well known for offering some of the year's best deals. And while there's a good four months between both sales events, it's still worth considering whether you should hit buy now or wait for November to pick up any items on your shopping list.
Here are my top tips on what to buy and what to avoid during Amazon Prime Day:
✅ Amazon Devices
Prime Day is the one time of the year when Amazon Devices fall to their lowest-ever prices. That means it's the best time to pick up some smart home tech such as a Fire TV Stick, Echo Dot, Kindle or Ring Doorbell – to name just a few options.
✅ Back-to-school gear
It might be a little early, but we've found in previous events that Amazon Prime Day offers a good opportunity to pick up any back-to-school tech or essentials. This includes products from our areas of expertise such as laptops, tablets and headphones, but also clothing, stationary and other supplies.
❌ Major appliances
Amazon does sell major appliances but it's rarely the best place to shop if you want a new refrigerator, washing machine, dishwasher or oven. We'd suggest sticking to other larger retailers such as Currys and Samsung for the best offers – especially during other yearly sales events.
❌ 2024 TVs
You'll find a good number of TV deals during Prime Day but – outside of a few rare examples – we'd encourage you to wait until Black Friday if you're buying a brand-new 2024 TV. Some discounts for the three-to-six-month-old displays are a good start, but they will almost certainly be cheaper in November. Instead, stick to the older LG, Samsung and Sony models from 2023, or go for more budget-friendly options by Hisense, Insignia and TCL or a Fire TV.
