Barry Cooper

Barry Cooper serves as the President of the CX Division at NICE. He is responsible for product strategy, innovation, product management, R&D, solution marketing, implementation, customer support and cloud operations of NICEs CX solutions.

Articles by: Barry Cooper

A representative abstraction of artificial intelligence

Hyper personalization will become the norm, thanks to CX AI adoption

By Barry Cooper published

Changes CX AI will bring to customer satisfaction will be nothing short of game changing.

A digital face in profile against a digital background.

We have reached the age of AI, here’s how companies can embrace it

By Barry Cooper published

To realize AI's benefits for CX, businesses should focus on purpose-built AI that addresses specific needs.

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