Tracey Robinson

As the Director of Cognitive Implementation, IPsoft, Tracey Robinson is responsible for overseeing the implementation of IPSoft’s virtual agent, Amelia. She is also a lifelong sports fan.

At heart, she is a typical country kid. I’m down to earth, she seeks out purpose, and authenticity is core to who she is. There’s no doubt she had a unique career progression. Like many of her peers, She grew up during the time that AI seemed to be no more than a figment of Hollywood fantasy. Yet, when she looks back, it was never that far removed. Moving through roles in the police force, criminal intelligence and later commercial risk analysis, she experienced first-hand those glaring opportunities to improve not only productivity, efficiency and risk management, but also customer experience - through technology. Energized by the practicalities of what technologies such as AI could present to organizations and their customers, she shifted her career towards innovation and now, cognitive delivery (AI) - an industry that is revolutionizing businesses and how they engage, at scale.