Black Friday phone deals 2024: what to expect and which sales have started already

Samsung Galaxy S23 Ultra: was £1,249 now £999 at Samsung, plus up to £500 off with a trade-in
By applying code S23ULTRA250 at checkout, you can score a whopping £250 discount on a fully unlocked Samsung Galaxy S23 Ultra in any storage configuration. Winner of TechRadar's reader's choice awards for 2023, the Galaxy S23 Ultra is a fantastic pick if you're on the hunt for a flagship device with heaps of power, a gorgeous display, and class leading cameras. This Black Friday deal also stacks on top of the usual trade-in rebate of up to £500, offering just about the lowest possible price out there right now for an unlocked Galaxy S23 Ultra (Amazon's equivalent £999 deal doesn't offer a trade-in bonus).

Samsung Galaxy S23 Plus: was £1,049 now £949 at Samsung
As with the standard Galaxy S23, you can currently claim £100 cashback, a free pair of free Galaxy Buds FE earbuds and 12 months of Disney Plus when you pick up the larger Galaxy S23 Plus from Samsung directly. This 6.6-inch looker bundles its smaller sibling’s impressive design, performance and camera credentials into a larger but no less attractive package.

Samsung Galaxy S23: was £849 now £610 at Amazon
Right now, you can pick up Samsung's 2023 standard flagship, the Galaxy S23, for a record-low £609. This is the small fry of the Galaxy S23 range, but it's easily one of the most capable Samsung phones ever made and, quite possibly, the best-looking of the lot. For that new £610 price, you'll get Qualcomm's market-leading Snapdragon 8 Gen 2 chipset, a crisp, 120Hz display and three impressive rear cameras.

iPhone 15 Pro Max: device for £49.95/mo at Apple
If you just want the iPhone 15 Pro Max itself, Apple is offering the chance to get a SIM-free model for only £49.95 per month over two years. What's more, if the iPhone 16 were to take your fancy next year, Apple's plan lets you simply trade in your current phone and upgrade.

iPhone 15 Pro Max: device and plan from £62.99/mo at O2
O2 is currently offering the supersized iPhone 15 Pro Max on a 36-month contract for £62.99/mo. You'll have to pay £30 upfront, but you'll get 30GB data per month, and O2 offers customers a wide array of benefits that make their contracts some of the most competitive on the market (such as Switch Up, which allows you to switch your phone for a new mobile every 90 days, and most famously O2 Priority, which gives customers a great selection of discounts, deals and pre-sale tickets to events, experiences and products across the UK).

iPhone 15: up to £715 off with a trade-in at Apple
You won't find the best trade-in rebates with Apple's own iPhone 15 deals, but you will find options for unlocked devices specifically. Right now, you can get up to £715 off with a trade-in at the official store, which is still pretty good, and enough to cut that hefty price tag for a new model right down to size. To get the full amount, you'll have to trade in an iPhone 14 Pro Max or equivalent device, although those handing over an iPhone 14 can still get a decent chunk of money off a new device. You'll find one of the better contract deals for this phone at iD Mobile, which is currently offering the iPhone 15 and 250GB data for just £29.99/mo (plus an upfront fee of £129) as part of its Black Friday sale.

iPhone 14 Plus: was £799 now £749 at Amazon
Amazon also has the larger iPhone 14 Plus available at a cut price right now. We're less critical of this phone given its mightily impressive battery credentials and gorgeous, Pro Max-sized screen, and there's also no iPhone 13 Plus to directly compare it to. You'll get the Dynamic Island and a 48MP camera from the more expensive iPhone 15 Plus, but if you can forgo those features, then the iPhone 14 Plus for £749 is a strong deal for Black Friday. John Lewis is currently offering the same deal, and you'll get three months of Apple TV Plus thrown in for free, too.

iPhone 13: was £599 now £549 at Amazon
Now that the iPhone 15 has been released, Amazon has discounted the cost of the still-great iPhone 13 to its lowest-ever price. This 128GB model had already seen reductions following the release of the iPhone 14, so it's an even better mid-range option now for those who don't mind missing out on certain premium features but want the premium Apple feel.

Google Pixel 8 Pro: unlimited calls, texts and data, £43 per month, £29 upfront on Vodafone
Save £608 on the Google Pixel 8 Pro with Vodafone this Black Friday. Featuring a 6.7-inch Super Actua Display, Triple rear camera, and Google AI features unlocking functionalities such as Audio Magic Eraser, Photo Unblur and more. Plus, with a Vodafone Unlimited Max plan, experience uncapped 5G speeds and make the most of high-quality streaming, sharing, and gaming on your mobile phone.

Google Pixel Fold: was £1749 now £1449 at Google Store:
Get Google's flagship foldable for less this Black Friday at Google Store. Save £300 on the Google Pixel Fold, featuring a 7.6-inch foldable OLED display, triple rear camera setup, and Google's Tensor G2 chip with 12GB RAM, the Pixel Fold provides a premium foldable experience for a now much-reduced price, whilst giving you access to great Google Pixel features such as Magic Eraser, Live Translate, and more.