Emma mattress sales and deals can get you a quality bed from one of the UK's top sleep brands at a low price. However, finding a saving on the mattress you're after is a little trickier now than it used to be, because you won't find the entire range discounted any more. We're here to make things easier, however, by rounding up the current savings; right now you can save up to 40% on two of its most popular beds.
Emma has recently shaken up its RRPs and discounts: prices are down and so are the percentage discounts in its sales. Essentially this means that you'll end up paying more or less the same price for your mattress as you would have before. However it's also reduced the frequency at which you'll see particular mattresses discounted, and that means you may have to wait a while for the mattress you want to be reduced.
Currently the only Emma mattress deals are on the Emma NextGen Premium, with up to 40% off, and on the Emma NextGen Cooling, with savings of up to 35%. We'd opt for the NextGen Premium, because it's cheaper and, frankly, does a perfectly good job of keeping temperatures down.
Emma makes some of the best mattresses around, and our Emma Mattress review can give you an idea of what makes them so good. They come with a 10-year guarantee and a 200-night risk-free trial, so if you change your mind, Emma will refund your money and collect the mattress. Read on for a closer look at the best Emma mattress sales and deals live right now.
Best Emma UK mattress deals today
Emma mattress sales 2024: what you need to know
On the hunt for a comfy memory foam mattress that suits all sleepers? Or are you a side sleeper looking for more cushioning around your hips, shoulders and knees? Either way, the three-layer Emma Original is an excellent choice.
It contours to your body, hugging your curves and relieving pressure across key impact points (back, shoulders and hips). It sleeps a little warmer than the Emma Premium hybrid, so those who tend to sleep hot might want to consider upgrading.
We recommend the Original to all sleepers, including couples who have different bedtime schedules. That’s because the Emma has great motion isolation, so you won’t disturb each other with your movements. Fortunately, you can find it discounted on its own or part of a bundle among Emma mattress deals.
If you want more than foam there are now three options for you in the Emma range. The Emma NextGen Premium is a seven-zone hybrid mattress with 18cm pocket springs, and it's designed to deliver comfort and support along with good temperature regulation.
For extra cooling, instead try the Emma Luxe Cooling Mattress, which has a graphite-infused top layer that draws heat away from your body as well as a spring layer that delivers plenty of airflow, helping keep temperatures comfortable at night.
And at the top of the range is the brand new Zero Gravity Mattress. This premium model, says Emma, is its most advanced mattress yet, as well as being its most breathable and cooling model. It features a deep, three-zone sprung layer and a gel grid layer that enable it to maintain the ideal temperature at night as well ash delivering maximum pressure relief, support and comfort.
All of Emma's mattresses come with a generous 200-night risk-free trial and a 10-year guarantee. And beyond its mattresses there's an extensive line of beds, bedding and mattress toppers; see our Emma Premium topper review for the lowdown on its most high-end mattress topper.
Which Emma mattress should I choose?
There are four mattresses in the Emma UK range: the Emma Original, the NextGen Premium, the Luxe Cooling and the Zero Gravity mattress. All four are 25cm thick and deliver a medium-firm level of comfort. However, the Emma Original Mattress is made of foam and memory foam, while the NextGen Premium, Luxe Cooling, and Zero Gravity mattresses are made of memory foam and springs.
Memory foam mattresses are particularly good at relieving pressure, making them ideal for people with back and joint problems. And they also allow for minimal motion transfer, meaning you won't be kept awake by your partner tossing and turning. As for hybrids, they tend to provide more bounce and better edge support, the latter making it easier to sit on the side of the bed to get dressed. You can learn more about how the designs compare with our Emma Original vs NextGen Premium mattress showdown.
If you live in the US, you also have two Emma mattresses: the Emma Original US and the Emma CliMax Hybrid. The latter is a premium, foam and spring mattress geared towards plus-sized sleepers and couples. It can support up to 1,000 lbs. Released in autumn 2022, it appears to have replaced the Emma ACT (Active Cooling Technology) Hybrid.
According to Emma, the Original mattress came about after the brand's owner struggled to find a mattress that he liked. Designed “in painstaking detail” by Emma's in-house sleep experts, the Original Mattress has gone on to become one of the UK's best-sellers.
Featuring a layer of Halo Memory Foam that adapts to your body shape for optimal spinal alignment, a layer of Emma's own temperature-regulating Point Elastic Airgocell foam, plus a generous chunk of HRX Supreme Foam to help distribute your body weight and relieve aches and pains, the Emma Original Mattress could be just what you need for a perfect night's rest.
UK prices for the Emma Original Mattress range from £311 to £624 when not on sale, and just to confuse matters this mattress comes in two options: the standard Emma Original, and the marginally more expensive Emma Original Plus with a slightly better cover, and they're never both discounted at the same time. Basically you should buy which ever one is in the sale, because the price difference is only a few quid and they're identical under the covers. Right now you can buy the Plus in a single for just £311 and a double size for £338.10 (was £483). While the percentage discount has dropped since a year ago, so has the RRP, so you're still getting a good price.
Emma's been shaking up its range over the past year; apart from the trusty Emma Original, the entire current mattress line-up is completely different from what you'd have seen in 2022. We're not even going to try and track which new mattress replaces which old one, because it's starting to make our heads hurt.
The Emma NextGen Premium launched back in April and caught our attention thanks to its predominantly sprung construction; it's essentially 18cm of springs with three thin foam layers on top and a heavyweight base foam layer underneath. It's rated medium-firm by Emma, and we reckon it's actually slightly firmer than that; something like a 7 or a 7.5, In our review we were impressed by its temperature regulation, which is largely down to its deep sprung layer allowing plenty of air to flow through the mattress. The downside to the springs is that the motion isolation could be a little better (although to be fair it could be a lot worse), while the edge support is decidedly lacking. In general though its a good all-rounder that works in all sleeping positions, with a simple design that's thoroughly effective.
UK pricing for the Emma NextGen Premium ranges from £659 to £1,249, but you don't want to pay that for it. Fortunately it's regularly discounted in the Emma sale, and right now there's a 50% saving to be had, which will get you a single for £329.50, and a double for £479.50.
While the temperature regulation in the NextGen Premium above should be more than enough for most people, if you tend to overheat at night you should consider stepping up to the Emma Luxe Cooling Mattress. It's a medium to high-end mattress that until very recently was Emma's most premium mattress, and its temperature regulation is its big selling point.
There's a 12cm layer of springs in the Luxe Cooling mattress that definitely helps keep temperatures down by promoting airflow, but with this mattress Emma's using a top foam layer featuring "ThermoSync" technology: its infused with graphite particles that absorb and redistribute excess heat. It's a technique we've seen in a lot of mattresses, but it does the job; in our review, conducted in part during a summer heatwave, we found that it did an admirable job of keeping temperatures even throughout the night. Its motion isolation, as with the NextGen Premium was good but not amazing, and similarly its edge support could have been much better.
At full price this isn't a cheap mattress, with prices going from £1,198 for a single up to £2,198 for a super king, and similarly to the Emma Original it comes in a standard and fractionally pricier Plus option with an improved cover, with only one option reduced at any one time. Currently the Plus option is on sale with 65% off; that gets you a single for £423.15, and a double for £633.15.
The most recent launch from Emma is its new most high-end option, the Zero Gravity mattress. This one features a deep pocket sprung layer similar to the one found in the NextGen Premium (although this one only has three comfort zones as opposed to seven in the NextGen Premium), plus what Emma calls its AirGrid technology: a layer featuring a gel grid that appears to provide a similar function to the GelFlex grid found in Purple's mattresses in the US.
Emma promises that the medium-soft Zero Gravity mattress delivers enhanced back and neck support, with pressure relief where it's needed. The springs and gel grid layer provide airflow and help the mattress maintain just the right temperature at night, while its construction is designed to be highly responsive to weight and, says Emma, will instantly adapt to your body shape.
We've yet to test the Emma Zero Gravity mattress but we're keen to see whether it lives up to its promises. However if you're already convinced, you'll find it's on sale now with prices from to £1,329 up to £2,399. And if that seems a little rich to you, don't worry because despite being brand new it's already available at a discount: there's 55% off in the Emma sale, so a single is actually £598.05 (or it would be if it wasn't out of stock), while a double is available for £890.55.
Emma Black Friday deals and sales: what you need to know
The Black Friday mattress deals typically deliver the lowest prices of the year (in the US, they roll over into the Cyber Monday mattress deals, but that's not such a thing in the UK). So what did we see in the Emma Black Friday sales 2022? Emma was one of the very first to pull the trigger with a Black Friday branded sale – the Halloween Black Friday Special deal went live over the final weekend of October. It continued with various different Black Friday sales throughout the course of November, and over Black Friday itself, through into the first half of December.
In reality, throughout this period the pricing of the Original remained exactly the same as it had been since at least the summer, with 50% off all sizes (double: £379.50). The deal on the Premium was better. We typically see perhaps 50% off, but Emma bumped this up to 55% off in November (double: £494.55).
So how does this compare to previous years? Because the ticket prices of Emma mattresses fluctuate, it's important to look at the pricing as well as the percentage discount.
Last year, the official Black Friday sale started on in the UK on 12 November, with 45% off both the Emma Original and the Emma Premium. Unusually, in the weekend between Black Friday and Cyber Monday, the brand increased the discount to 50% off. The year before (2020), there was 35% off sitewide at Emma UK (price matched at John Lewis), and a 3-month Headspace subscription was bundled in with mattress purchases if you bought direct from the brand.
| Header Cell - Column 0 | Emma Original (double) |
|---|---|
| 2022 | £379.50 (RRP £759) |
| 2021 | £349.50 (RRP £699) |
| 2020 | £343.85 (RRP £529) |
Do you need an Emma mattress discount code?
For these current offers, an Emma mattress discount code isn't necessary as sale prices are reflected right on the product page. But when they are required, you'll usually find them on a sale banner that'll activate the discount so you don't have to type the code in yourself.
You can also sign up for the Emma Sleep newsletter to avail yourself of special Emma mattress deals and promotions throughout the year.
Read more:
- The best mattress toppers for all budgets
- How to choose a mattress for your sleep style
- Our guide to the best wake up lights
- The best sleep trackers for every person
