11.11 Singles’ Day sales in Singapore: what is it and early deals now live

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The 11.11 sales are fast approaching in 2024 and some retailers have jumped the gun early with exciting deals

Assortment of tech on a pink, green and blue gradient background with "Singapore Singles' Day Sales" text in white.
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The 11.11 Singles Day sales are just around the corner, representing another chance to score some major bargains in the lead up to Christmas. Nestled perfectly between Amazon's Prime Big Deal Days sale and Black Friday, Singles Day is perhaps the biggest of the same day sales in Singapore.

But, despite the the official Singles Day being Monday, November 11, some retailers in Singapore have jumped the gun extra early and begun dropping deals already, including Dyson SG and Secretlab. We expect more retailers to come onboard as we edge closer to Single Days in Singapore, and will be updating this page with all the best deals we find.

Singapore 11.11 Singles’ Day: top retailers

Below you can find a list of retailers in Singapore that have either confirmed their participation in the 2024 Singles Day sales or posted deals in 2023 and who we expect to return this year. You'll find an even longer list of retailers in Singapore further down this page.

Singapore 11.11 Singles’ Day sales: top deals now live

Samsung Galaxy Z Flip 6 from SG$1,698 free Galaxy Watch 7 worth SG$498

Samsung Galaxy Z Flip 6 from SG$1,698 | free Galaxy Watch 7 worth SG$498

This might not be a straight discount on the Samsung Galaxy Z Flip 6, but Samsung SG is throwing in the 44mm Galaxy Watch 7 in for free for a limited time. You can also save 50% off 2-year Samsung Care+ Screen Care.

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Samsung S95C (77-inch) | SG$12,699SG$7,499 at Harvey Norman SG

Samsung S95C (77-inch) | SG$12,699 SG$7,499 at Harvey Norman SG (save SG$5,200)

It is still an investment, we admit, but this monster saving on the excellent Samsung S95C is one we think you should really pay attention to. Easily one of the best TVs to be released in 2023, it's still a formidable screen one year on. Exhibiting excellent brightness and colour reproduction, it will truly elevate your home cinema experience.

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Dyson V12s Detect Slim Submarine | SG$1,449SG$939

Dyson V12s Detect Slim Submarine | SG$1,449 SG$939 (save SG$510)

The Dyson V12s Detect Submarine is the only wet/dry vacuum cleaner available in Singapore (as opposed to other territories receiving the V15s version). The main difference here being the V12s model has a smaller bin canister, but on the flip side, it's also lighter and easier to move around. What is the same is the capability to both vacuum carpets and mop hard floors from one unit but with different cleaning heads.

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Save SG$130 off select Secretlab Titan Evo chairs

Save SG$130 off select Secretlab Titan Evo chairs

Secretlab is currently knocking SG$130 off a huge range of its popular Titan Evo gaming chairs or SG$169 off select Magnus desks.

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Nintendo Switch OLED SG$499SG$342 at Amazon SG

Nintendo Switch OLED | SG$499 SG$342 at Amazon SG (save SG$157)

A few years old now it may be, but the Nintendo Switch OLED is still a sensational games console with stacks of appeal. Plenty of new game releases ensure there's always something to play and the OLED screen is simply gorgeous for the on-the-go gaming.

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Sony WF-C500 SG$139SG$69 at Amazon SG

Sony WF-C500 | SG$139 from SG$69 at Amazon SG (save up to SG$70)

Looking for a simple pair of earbuds for under SG$100? The Sony WF-C500 really impressed us in our review, nabbing a 4.5-star rating thanks to their value for money. At this price, you won’t be getting super long battery life or noise cancellation, but these buds are designed to be both neat and comfortable, boast good app control and a lively sound worthy of a more expensive pair of buds.

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Singapore 11.11 Singles’ Day: retailer quicklinks

Only a few retailers have officially started 11.11 sales, but here’s some more retailers we expect to find with all the best deals at in both Singapore and Malaysia:

Singapore 11.11 Singles’ Day: FAQ

What is Singles’ Day?

With origins dating back to China’s Nanjing University in 1993, Singles’ Day was once known as Bachelors’ Day, and initially spread between universities. Across 30 years, the day has grown and evolved into one of the largest sales events throughout SE Asia, including in both Singapore and Malaysia. Some other regions such as Australia and New Zealand have also started to offer up Singles’ Day sales, though the deals in these regions still get eclipsed by the oncoming Black Friday offerings later in the month.

Alibaba was the main driving force behind the initial Singles’ Day sales, but now you can find a wide variety of retailers with 11.11 offerings. Other marketplaces such as Amazon, Lazada and Shopee all jump in with deals across a number of departments including tech, home, toys and more, and if you’re looking for something brand-specific, you can typically find sellers like Lenovo, HP, Dyson, Apple and Samsung also jumping in with bargains.

Why is Singles’ Day on 11.11?

1 is the loneliest number, so 11.11 is the best representation of someone flying solo. Singles’ Day initially started out as the perfect time for single folk to mingle with others at parties in China, so 11.11 pays homage to the origins of this period.

Additionally, 11.11 kicked off a series of sales known as the matching dates sales here in Singapore. We’ve already seen a stack of deals offered in the 9.9 sales and 10.10 sales, and the year will close out with the 12.12 sales in December.

How long do the Singles’ Day sales go for?

While the official sales date only runs for one day, November 11, 11.11 sales typically go on for much longer. We can expect to start seeing hints of the sale in early November, with deals continuing on through right up until Black Friday starts to kick off.

Is 11.11 the biggest sale in Singapore?

11.11 Singles’ Day is one of the biggest sales in Singapore, and it combined with Black Friday definitely makes November the biggest month for deals. However, if you’re looking for the best time to shop earlier in the year, you’ll want to keep an eye on the Chinese New Year sales and Amazon Prime Day if you don’t want to wait for November to roll around.

Max Langridge
Max Langridge
Staff Writer

Max is a senior staff writer for TechRadar who covers home entertainment and audio first, NBN second and virtually anything else that falls under the consumer electronics umbrella third. He's also a bit of an ecommerce fiend, particularly when it comes to finding the latest coupon codes for a variety of publication. He has written for TechRadar's sister publication What Hi-Fi? as well as Pocket-lint, and he's also a regular contributor to Australian Hi-Fi and Audio Esoterica. Max also dabbled in the men's lifestyle publication space, but is now firmly rooted in his first passion of technology.