Brands such as Dyson, GHD and Shark have been harnessing advances in modern technology to make it easy for us to style our hair. From efficient hair dryers to straighteners that don’t burn the strands – beauty tech has come a long way since the days of hot curling irons. There are now so many products to choose from that it can get overwhelming to know which one best suits you.
So welcome to TechRadar’s coverage of the latest in hair care technology. This is where you’ll find everything you need to know about Dyson’s newest hair product or which company is giving it a run for its money. Want to understand how the Coanda Effect works on your hair? We’ll help you wrap your head around it. Want advice on which dryer best suits your hair type (and budget)? You’re in the right place.
Our beauty tech experts love to try out new hair care products – from the cheap, Airwrap dupes that (hopefully) won’t cause us grief to the premium ones that make big promises. And we’ll always give you our honest opinion.
Latest about Hair Care
I tested Gtech's first ever straightener, and it's a promising start from the vacuum king
The Gtech StyleOnic Turbo ION Compact straightener gets a lot of things right, but isn't quite perfect overall.
The best hair dryer 2025
Updated We've reviewed the best hair dryers and latest blow dryers from Dyson, GHD and Shark to help you care for your hair. Here are our top picks.
The best Dyson Airwrap dupes 2025: affordable alternatives, tried and tested
We round up the best Airwrap dupes for creating salon-worthy style without the hefty price tag.
Shark FlexStyle review: a versatile multi-styler to rival the Airwrap
The Shark FlexStyle is versatile and comfortable to use, but a few attachments fell flat for us.
Another vacuum brand just ventured into the haircare market – and I was blown away by Gtech's debut dryer
The DryOnic is a great first dryer from Gtech, matching an attractive design with strong performance.
The best hair straighteners 2025
From super-straight to wonderful waves, these are the best hair straighteners for every kind of style.
I tested this ultra-expensive electric shaver from Philips – here’s why I’d buy it
The Philips Shaver S9000 Prestige is an excellent performing electric shaver that’s comfortable and simple to use.
Dyson just released a consumer version of its best pro hair dryer, and I can't wait to get my hands on one
Forget about the Supersonic Nural; the Supersonic r is smaller, lighter, and more powerful.
