Amazon Prime Day 2021 date could be sooner than expected

Amazon Prime Day deals
(Image credit: Amazon)

While Amazon Prime Day typically falls in July, in 2020 it was pushed back to October, and we weren't sure whether the massive sales event would stay in the Halloween month or return to its usual month in 2021. Apparently, neither will happen, as we've heard that Amazon could be gearing up for Prime Day as early as June.

This comes from Recode, which apparently spoke to multiple Amazon employees and learnt that the two-day deal event could happen in the middle of, or towards the end of, June. At least, it sounds like that's what Amazon is aiming for.

Of course, this is far from official confirmation that Amazon Prime Day will definitely fall in June, but it's our best indication yet at when it could happen. The company often only announces the dates a week or two in advance, so we won't hear confirmation for a while.

Recode didn't get official comment from Amazon, either confirming or denying the date; TechRadar has contacted the company too and is waiting for an official response.

An early Prime Day

June would be a different date for Amazon Prime Day than we'd expected, as it's earlier than the usual timing, and much earlier than the last event (though it was unlikely October would become the regular date, due to its proximity to Black Friday).

If there's a gadget you've got your eye on, be that a new smartphone, laptop or kitchen appliance, it could be worth holding your horses for a little while, as Amazon Prime Day brings modest price cuts on a huge range of tech gadgets.

TechRadar usually covers Prime Day in detail, helping you weed out the great deals from the not-so-great ones, so if there's something you want to buy, it's worth checking back here over Prime Day as we'll be able to help you find the best deals.

Still, June is two months away (at time of writing), and, of course, hasn't been officially confirmed as the month of Prime Day, so if you desperately want something, there's no use waiting.

TOPICS
Tom Bedford
Contributor

Tom Bedford joined TechRadar in early 2019 as a staff writer, and left the team as deputy phones editor in late 2022 to work for entertainment site (and TR sister-site) What To Watch. He continues to contribute on a freelance basis for several sections including phones, audio and fitness.

Read more
Family at a picnic table with Amazon packaging on the table and a fire kids tablet
Amazon announces its Big Spring Sale – get up to 40% off and shop early deals now
Prime day is here
Amazon Prime Day PC deals 2025: Amazon confirms dates for the Spring sale
Amazon Big Spring sale
Amazon's Big Spring Sale goes live next week - here are 35 early deals I'd buy now
Prime day external hard drive deals
Amazon Prime Day hard drive deals 2025: When the Spring sale deals drop and what you can expect
Prime day portable hard drive deals
Amazon Prime Day SSD deals 2025: Get ready for savings on internal and external storage in the Spring sale
Office chair against a blue background with a TechRadar Prime Day badge
Prime Day office chair deals 2025: When is Amazon's Big Spring Sale and what to expect
Latest in Seasonal Sales
Best Buy deals
Best Buy's huge week-long sale is ending soon - shop 41 deals on TVs, MacBooks, cheap laptops and more
Samsung S90C 2024 TV deal image
This Samsung five-star OLED TV just crashed to its lowest price ever - get it before it's gone forever
Walmart Big Savings Week sale deals on a blue TechRadar background
Walmart's Big Savings Week sale is live on TVs, patio furniture, iPads and grills – here are 22 deals I'd add to my cart
Amazon cheap tech gadgets under $50
Amazon's latest sale is filled with cheap tech gadgets: here are 16 deals I'd buy under $50
Amazon deals
Amazon's latest sale feels like Prime Day - shop best-selling devices starting at $9.99
Super Bowl TV deals
Best Buy's week-long sale has stunningly-low prices on TVs: here are the 9 best deals
Latest in News
Zendesk Relate 2025
Zendesk Relate 2025 - everything you need to know as the event unfolds
Disney Plus logo with popcorn
You can finally tell Disney+ to stop bugging you about that terrible Marvel show you regret starting
Google Gemini AI
Gemini can now see your screen and judge your tabs
Girl wearing Meta Quest 3 headset interacting with a jungle playset
Latest Meta Quest 3 software beta teases a major design overhaul and VR screen sharing – and I need these updates now
Philips Hue
Philips Hue might be working on a video doorbell, and according to a new report, we just got our first look at it
Microsoft
"Another pair of eyes" - Microsoft launches all-new Security Copilot Agents to give security teams the upper hand