Black Friday camera deals 2024: best bargains I would buy myself from Sony, Canon, Insta360 and more

The Insta360 X4 is the best handheld 360-degree camera available, with 8K video, slick slow-motion video and a handy 4K single lens mode. Its rugged and waterproof and boasts powerful image stabilization to smooth out your video footage. Throw in a bunch of fun video modes and easy editing, you'll be making videos otherwise impossible with a phone. Seriously – whether it's for 360-degree, underwater action, vlogging or even as a dash cam – the X4 can do it all, with a neat invisible selfie stick for capturing third-person perspectives. Want a second camera for vacation? The X4 could be the ticket, and this sale price is the first-ever discount for our favorite 360-degree camera. Don't need the latest model? Also at it's lowest-ever price, the X3 is now just $329.99 at Best Buy.

$1,000 off: I don't regret buying the Nikon Z6 II a few years ago, but there are times that I'm a little green-eyed of the pricier and higher 45.7MP resolution of the Z7 II, especially for landscape photography. If there was a deal on the Z7 II like the above from Adorama when I bought my camera, I might have opted for the Z7 II instead. Sure, the Z7 II doesn't have the latest stacked sensor for a speedier performance of the Nikon Z8 and Z9, but it has the same number of pixels, a smaller body, and it now costs less. If you don't shoot a lot of action, the Z7 II could still be your best Nikon mirrorless camera choice today. This discount beats last year's $700 off.

40% off: The EOS R100 packs Canon's excellent 24MP APS-C sensor, a dual-pixel autofocus system, plus an excellent DSLR-style form factor that's a brilliant design for photography, especially its EVF for clear viewing in bright light. Sadly, the LCD screen is fixed, nor is it touch sensitive, but the EOS R100 is far and away Canon's cheapest RF-mount mirrorless camera, especially now this two-less bundle has dropped to $499. The two entry-level lenses included are the RF-S 18-45mm F4.5-6.3 IS STM and the RF-S 55-210mm F5-7.1 IS STM, which between them will cover beginners for most photography scenarios. It's not our favorite mirrorless camera, but at this unbeatable price it makes more sense.

Save $500: Nikon's D7500 is a superb all-rounder DSLR, with a 24MP APS-C sensor, a 3.2-inch LCD screen, 8fps burst shooting and super impressive high-ISO performance. If you still like DSLR over mirrorless, this is a real bargain now, especially with the highly versatile 18-140mm lens thrown in – an excellent pairing. Last year this bundle cost $1,1196.95, meaning there's an additional $200 saving for Black Friday 2024. You can also grab the pair for effectively the same price at Nikon's store.

Price check: $999.95 at Nikon

Our favorite camera for kids, the Instax Pal is a bundle of fun, now at a record-low price at Walmart, where it's available in Green, Pink or White versions for $99. The golf ball-sized digital camera connects to your phone through Fujifilm's app, through which you can easily edit and print using one of the Fujifilm Instax Link portable printers. With rewards given for time spent creating in the app and seamless connectivity, the Pal is a smart choice for a family, with familiar Instax instant camera quality.

Panasonic's smallest-ever full-frame camera is down to a record-low price with the excellent 20-60mm f/3.5-5.6 lens, with a full $300 off the original launch price. Featuring 6K 'open gate' video, Panasonic's handy real time LUTs color profiles and impressive image stabilization, the S9 brings an extremely competitive set of video-focused features for the price. While photographers will be better served with other bodies, the S9 is a great choice for beginner videographers in particular. At Adorama, the camera is available in four colors; black, blue, red and green for this sale price.

Price check: $1,497.99 at Best Buy

Recently updated with the Ace Pro 2, the Ace Pro was the first action camera to boast 8K video recording, a feat still not matched by GoPro or DJI. Insta360's Ace Pro models are also the only action cameras from those brands to feature a flip-up selfie screen, which is much easier to view than the fixed front screen of the Hero 12 Black and DJI Osmo Action 4 – other action cams from the same period as the Ace Pro, also both replaced with newer models. This sale price is a record low for the Ace Pro.

For me, the Mini 4K was already the best value 4K drone for beginners, and with this price cut it's truly unbeatable. It's a minor update of the Mini 2 SE, upping video quality from 2.7K to 4K, which unleashes a 2x digital zoom to get closer footage of your surroundings. Otherwise, it's as you were for DJI's cheapest Mini-series drone; a 3-axis gimbal, reasonable Level 5 wind resistance, flight times of up to 31 minutes and an arsenal of easy flight moves with DJI's handy Fly app. If you're just getting started with drones, the Mini 4K is my top pick. If you're totally new to drones, I'd recommend the Fly More Combo for just $379 (was $449) with which you get two additional batteries and a charging hub.

With £300 cashback from Sony plus a £400 price cut, the A7 IV drops to £1,699 at Jessops, which is much lower than the current sale price at Amazon which stands at £1,929 – last year's best price was £2,099 and this current Jessops deal is the lowest-ever price for the A7 IV. Not bad for a camera that we rated as the best mirrorless camera for most people until it was recently dethroned by the new Nikon Z6 III. Sony's A7 IV might not pack the same video performance as the Z6 III, but it has a higher-resolution 33MP full-frame sensor plus excellent autofocus. It's due an update, but there's no word of one yet, and so the A7 IV remains the latest in the line of Sony's popular all-rounder mirrorless camera. Arguably an even better deal is the A7 IV with superb FE 24-105mm F4 G OSS lens for £2,299 also at Jessops – that's £900 off.

47% – it's a massive discount and the lowest-ever price for this rugged action camera that was released just year ago, and only just upgraded by the Osmo Action 5 Pro. Rest assured, you're still getting some of the best action cameras available, boasting features such as 4K video with excellent stabilization. It's also an improvement on the Action 3 thanks to a 1/1.3-inch larger sensor that immediately results in better low-light performance. You'll also get a camera that is waterproof down to 18m and a handy magnetic mounting system. We're big fans of DJI's Osmo Action series – arguably GoPro's biggest challenger. Don't fall for the severity of the discount – the Osmo Action 4 original price is listed lower at £289, but rest assured that this is easily the lowest price ever for one of my favorite action cameras. Need more convincing? The Osmo Action 4 convinced me action cams are better than mirrorless for vacations.

Price check: £199 at DJI's store

£400 cashback saving: Get one of Canon's best budget full-frame cameras for even less today thanks to a massive £400 cashback offer from leading retailers, including Jessops and John Lewis. This deal gives you a 24.2 MP full-frame CMOS image sensor and an uncropped 4K movie feature that runs right up to 60 fps. The 3-inch LCD touchscreen is also vari-angle so you can use it in whatever situation you find yourself in. There's a raft of other Canon cashback savings to be had – another standout deal is for the pricier full-frame Canon EOS R6 Mark II for just $1,999 at Jessops (was £2,779).

The DJI Mini 3 is small and lightweight, making it perfect for beginners and those wanting to get started with drone photography and videography. It's more affordable than the Mini 4 Pro, although you won't get some of the advanced features, such as collision avoidance. The standout deal is for the Fly More Combo with a £149 saving and which comes with controller, two additional plus charging hub. If you want the standard drone bundle it's now £339 at Jessops (was £429) – that £90 discount makes the drone more affordable than ever and brings it down to its lowest price ever, closer to the later budget drone, the Mini 4K.

Nikon's Winter Savings, which are available until January 13 2025, include the first-ever discount we've seen on the stunning Nikon Z6 III body, a camera that I am personally considering upgrading to as a Z6 II owner. This fantastic mirrorless camera was just released a few months ago and features an impressive 24.5MP full-frame partially stacked sensor with vastly improved autofocus and 6K video up to 60fps. Our Nikon Z6 III review awarded this excellent camera a full five stars out of five, which feels like excellent value now with £400 at Jessops and a record-low price. One of the top Black Friday deals gets a glowing recommendation from me and is available for this price at Wex Photo Video, Park Cameras and other leading retailers.

The stand out deal for a GoPro camera so far in the UK has to be the Hero 13 Black + Accessories Bundle for £349.99. The bundle value is £500, although it's a saver bundle with a list price is £449.99, meaning technically a discount of £100. If you coming in new to the GoPro ecosystem and need the extra accessories for the Hero 13 Black, this is hands down the best deal. Frankly even if you have a prior model, but are still set on this latest flagship, the accessories bundle is probably best because you can't use your old batteries in a Hero 13 Black. There are also bundles with GoPro's new Lens Mods, about which you can find out more in our in-depth review, link above.

Classic retro style, full frame 24MP sensor, Nikon's best in-body image-stabilisation, smart manual focus controls, a dedicated black and white color mode – all for a record-low price. The retro-style camera market is big business and it attracts larger-than-life price tags. However, Nikon's Zf packs a technological punch alongside producing excellent image quality. You'll love the experience shooting with the Zf, and with a record-high discount slashing over £900 off, the Nikon Zf is one of the most tempting Black Friday deals. It can be a pricey day job when you find deals this good.

27% is far and away the best discount we've seen for OM System's best tough waterproof camera, the TG-7. Its core features are: a 12MP sensor, 25-100mm F2.0-4.9 lens with macro focusing, plus IPX8-rated waterproofing up to 15m. The record-low price beats a previous low during Amazon's Prime Day in October by £20. This is a camera that can go places and do things you wouldn't do with your smartphone and well worth a look.

For me, the Mini 4K was already the best value 4K drone for beginners, and with this price cut it's truly unbeatable. It's a minor update of the Mini 2 SE, upping video quality from 2.7K to 4K, which unleashes a 2x digital zoom to get closer footage of your surroundings. Otherwise, it's as you were for DJI's cheapest Mini-series drone; a 3-axis gimbal, reasonable Level 5 wind resistance, flight times of up to 31 minutes and an arsenal of easy flight moves with DJI's handy Fly app. If you're just getting started with drones, the Mini 4K is my top pick. At DJI's store, you can get the Fly More Combo for just £319 (was £399) which is arguably an even better deal.