Black Friday GoPro deals 2024: early action cam deals already available
This year's GoPro sale, unpacked
Black Friday GoPro deals for 2024 officially take place on November 29 and it's historically the best time of year to pick up an action cam bargain. That's because GoPro reliably launches its latest flagship action cam every year a couple of months prior – this time the Hero 13 Black in September 2024 – which has a ripple effect on the US and UK prices for older models.
In fact, you might not have to wait until the big day itself to find the best prices, because we're already finding early Black Friday deals that look hard to beat. These include the Hero 12 Black for $299 at Amazon in the US and the Hero 11 Black for £243.61 at Amazon in the UK – that's 39% off. GoPro US also surprised us with a $50 discount on the latest model, the Hero 13 Black for $349 at GoPro's official site. However, there's no deal yet for the latest model in the UK, nor do we expect price drops on GoPro's new beginner action cam, the Hero (2024), which is already competitively priced.
Below you'll find early deals for GoPro's best action cameras from leading camera retailers such as Best Buy (US), Amazon, and Jessops (UK). We've also answered your FAQs about this year's sale and included a list of last year's best Black Friday GoPro deals to give you an idea of what to expect for 2024. This page will be regularly updated over the following weeks, so make sure to bookmark it for the best GoPro deals. Interested in other camera-related deals? We've put together a Black Friday camera deals hub too.
Today's best GoPro deals in the US
- Amazon: $50 off the latest GoPro Hero 13 Black
- Best Buy: Save $50 for the GoPro Hero 12 Black bundle
- GoPro: Hero 12 Black now $299.99
- Target: Hero 13 Black for $349.99
Today's best GoPro deals in the UK
- Amazon: 28% off GoPro Hero 12 Black
- Jessops: GoPro Hero 11 Black now just £249
- Currys: Save £50 on the Hero 12 Black
- Very: Save £100 on the Hero 12 Black
I'm TechRadar's Cameras Editor and have been writing GoPro news, reviews, features and buying guides for years. In fact, I recently did an in-depth review of the latest flagship, the Hero 13 Black – it's one heck of an action cam. I've also covered all the major recent sales events, including Black Friday and Amazon's Prime Day. GoPro updates its flagship action camera every year, and so there are regularly decent deals to be had. However, there's usually one deal that shines above the rest and I'll be sure to find it and share it in this deals guide, together with all the other leading deals of the various GoPro models.
Black Friday GoPro deals: FAQs
Is Black Friday the best time to buy a GoPro?
Black Friday is a great time to buy new camera gear in general and it's no different for GoPros. GoPro almost always launches its latest flagship action camera in September, as it did with the Hero 13 Black in 2024, and with Black Friday coming 2-3 months later, the year's biggest sale naturally coincides with the latest deals for older GoPro gear.
Don't be fooled by seemingly huge discounts, though – some retailers note the starting price as the original list price even on a GoPro that's several years old, for whom the price has long been reduced. The bottom line is to look for the best price and not the biggest discount.
We check a GoPro's price history and only include the best deals. We typically add a note about the sale price, like if it's the first-ever discounts or the lowest ever price. Most retailers price match, but Amazon often goes one better, so is probably the best place to start looking.
When will the Black Friday GoPro deals start in 2024?
This year's Black Friday sale officially takes place on November 29, but GoPro deals are already cropping up.
Most retailers price match, so if you see a discount on the Hero 13 Black at, say, Best Buy, chances are it will also be that price at GoPro's official website. However, Amazon often goes one better with some rival-beating deals.
Occasionally an online store can throw in an additional accessory an no extra cost, so it's worth keeping an eye out for those deals. Most of the leading camera retailers are listed above, along with the best deals currently available.
What Black Friday GoPro deals should I expect?
GoPro launched the Hero 13 Black in September 2024, and so we expect the best GoPro deals to be for the Hero 12 Black, the latest flagship's predecessor. In fact, in the UK it has already dropped to its lowest-ever price at Amazon.
Will we get bigger discounts on models further back, such as the Hero 10 Black and Hero 11 Black? We'll see. There's usually a product launch ripple effect on prices of older models at this time of year. However, GoPro rarely drops the prices of any of its flagship series models below $200 / £200, and so as the models currently available stack up, the price difference gets squeezed between those previous generation models.
For example, the Hero 10 Black could well drop to its lowest ever price over Black Friday, but so could the Hero 11 Black and there might only be price difference of $20-50 / £20-50, so you might as well pick up the later model.
Why trust TechRadar this Black Friday
We've covered Black Friday for over decade here at TechRadar and we've learnt when all the best sales start and how to uncover all of the top deals. We also monitor sales throughout the year and track the lowest prices of dozens of the most popular products as so we know a bargain when we see it.
All the GoPro action cams and accessories listed in this Black Friday deals guide have been rigorously tested by our experts and we only include gear that we personally recommend and would choose to buy with our own money. We lean on vast experience testing GoPro gear down the years and tracking deal patterns and history.
Last year's best Black Friday camera deals (US)
GoPro Hero 9 Black: was $229.99 now $199.99 at Amazon
$199.99 at Amazon is record-low price for the GoPro Hero 9 Black, which is now the value sweet spot for GoPros. Despite its age, the Hero 9 Black is still one of the best action cams around, thanks to its 5K video quality, handy front display for vloggers and some 'Power Tools' tricks that really boost its versatility beyond action sports. If stock runs low, Best Buy is also offering the same deal.
GoPro Hero 10 Black: was $449.99 now $234 at Amazon
If you don't need the Hero 11 Black's square sensor for shooting TikTok-friendly vertical videos, then this Hero 10 Black deal is likely the one for you. It arrived for $399 just over a year ago, and still has the GP2 processor, 4K/120p slo-mo mode and class-leading stabilization of its newer sibling. At just $234 at Amazon right now, the Hero 10 Black has never been cheaper. If stock runs low, you'll find similar deals at Best Buy, as well as Adorama. The latter is also offering the full-blown GoPro Hero 10 Black Adventure Kit for just $299.
GoPro Hero 11 Black: was $349.99 now $299.99 at Best Buy
Given the similarities between the GoPro Hero 11 Black and its successor, the Hero 12 Black, it's safe to say that the former action camera is among the very best action cameras money can buy in 2023 – and it's available for a record-low $299.99 at Best Buy right now. The Hero 11 Black builds on the Hero 10 Black's already impressive foundation with a square 1/1.9in sensor (making it ideal for vertical videos), a HyperView digital lens and a longer-lasting Enduro battery. The GoPro Hero 11 Black Creator Edition is also on sale at Best Buy right now for $449.99.
GoPro Hero 11 Black Creator Edition: was $549.99 now $449.99 at Best Buy
The GoPro Hero 11 Black Creator Edition, which bundles a battery grip, media mod, light mod and extra rechargeable battery into the usual Hero 11 package, is also on sale at Best Buy right now for a record-low $449.99. The retailer will throw in a Shutterfly photo book for free, too.
GoPro Hero 12 Black: was $449.99 now $349.99 at Best Buy
GoPro's latest action cam, the GoPro Hero 12 Black, is only a few months old, but that hasn't stopped Best Buy from knocking $100 off its RRP for Black Friday. The standalone model is on sale at Amazon for $349 right now, but for one dollar more, you can pick up this GoPro Hero 12 Camera bundle, which includes a floating hand gip, a head strap and an extra Enduro battery and a case. As for the differences between this action cam and its predecessor, the new external and dual-channel audio tools are useful, and filmmakers will appreciate the addition of 10-bit log capture and timecoded footage. If you're not fussed by any of those features, mind, go for the cheaper GoPro Hero 11 Black.
GoPro Hero 12 Black Creator Edition: was $599.99 now $499.99 at Best Buy
For the very best action cam offering around, look no further than the GoPro Hero 12 Black Creator Edition, which costs $100 less than usual at Best Buy right now. On top of the action cam itself, GoPro's Creator Edition packages throw in a battery grip, media mod, light mod and extra rechargeable battery.
Last year's best Black Friday GoPro deals (UK)
GoPro Hero 9 Black: was £229 now £199 at Amazon
£199.99 at Amazon is a new record-low price for the Hero 9 Black, which is now the value sweet spot for GoPros. This is still one of the best action cams around, thanks to its 5K video quality, handy front display for vloggers and some 'Power Tools' tricks that really boost its versatility beyond action sports.
GoPro Hero 10 Black: was £349.99 now £249 at Amazon
Not too fussed about the Hero 11 Black's square sensor, which makes it ideal for vertical videos? The Hero 10 Black is likely the action cam for you. It has the same GP2 processor, 4K/120p slo-mo mode, and class-leading stabilization of its newer sibling, and arrived for £369 just over a year ago. £249 is a record-low price, and you'll find the same deal at Currys, Argos and Jessops.
GoPro Hero 11 Black: was £349.99 now £299 at Jessops
The Hero 11 Black is undoubtedly one of the best action cameras GoPro has made so far, and it's been given a handsome £50 price cut in this Jessops deal. It builds on the Hero 10 Black's already impressive foundation with a new square 1/1.9in sensor (making it ideal for vertical videos), plus a new HyperView digital lens and new Enduro battery. If you want the best action around, this is it. If stock runs low, you'll find also find the GoPro Hero 11 Black on sale at S2AS and Currys.
GoPro Hero 12 Black: was £399.99 now £339 at Amazon
GoPro's latest action cam, the GoPro Hero 12 Black, is only a few months old, but that hasn't stopped Amazon (as well as Currys and Jessops) from knocking £60 off its RRP for Black Friday. As for the differences between this action cam and its predecessor, the new external and dual-channel audio tools are useful, and filmmakers will appreciate the addition of 10-bit log capture and timecoded footage. If you're not fussed by any of those features, mind, go for the cheaper GoPro Hero 11 Black.
GoPro Hero 12 Black Creator Edition: was £599.99 now £499 at Amazon
For the very best action cam offering around, look no further than the GoPro Hero 12 Black Creator Edition, which costs £100 less than usual at Amazon, Currys, Very and Jessops right now. On top of the action cam itself, GoPro's Creator Edition packages throw in a battery grip, media mod, light mod and extra rechargeable battery.
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Tim is the Cameras editor at TechRadar. He has enjoyed more than 15 years in the photo video industry with most of those in the world of tech journalism. During his time as Deputy Technical Editor with Amateur Photographer, as a freelancer and consequently editor at Tech Radar, Tim has developed a deeply technical knowledge and practical experience with cameras, educating others through news, reviews and features. He’s also worked in video production for Studio 44 with clients including Canon, and volunteers his spare time to consult a non-profit, diverse stories team based in Nairobi. Tim is curious, a keen creative, avid footballer and runner, and moderate flat white drinker who has lived in Kenya and believes we have much to enjoy and learn from each other.
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