Bing UK to get 'changing pictures' feature

Microsoft bringing Bing UK up to speed
Microsoft bringing Bing UK up to speed

Bing, Microsoft's new search engine, is tweaking up in the UK, with news that it is to get changing pictures – bringing it more in line with the feature-rich US version of the service.

In an interview with Windows: The Official Magazine, Paul Stoddard, Consumer and Online UK Search Lead explained the latest feature: "Bing UK is to get the same changing pictures as the US. There will be a new picture every day, with added details, and the ability to go back through the week's images.

"We have just employed a photo editor for Bing and his sole job will be choosing images for the site. We didn't want to go live with this until we had the right person for the job."

The added details he is talking about is the little squares that appear on the US page – kind of like Easter eggs, with interesting info about the picture of the day.

Flexibility

Stoddard also explained in the interview: "We're passionate about Bing, and this shows we're serious. We're now in control of our home page, and we will have the independence to choose our images.

"On St David's Day we can use relevant images and if Andy Murray won Wimbledon, then we could have done something with that. We now have that flexibility."

When asked whether this was a money-making scheme by Microsoft, Stoddard replied: "We're never going to monetise this. We simply want people to enjoy these images, and then want to come back and use Bing."

TOPICS
Marc Chacksfield

Marc Chacksfield is the Editor In Chief, Shortlist.com at DC Thomson. He started out life as a movie writer for numerous (now defunct) magazines and soon found himself online - editing a gaggle of gadget sites, including TechRadar, Digital Camera World and Tom's Guide UK. At Shortlist you'll find him mostly writing about movies and tech, so no change there then.

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