Oculus founder says price isn't what's holding back VR adoption

Palmer Luckey Oculus founder

Oculus founder Palmer Luckey has spoken out on the long-term future of VR headsets, and what's holding back the technology his company helped to popularize.

In a blog post on his personal website, Luckey seems to cast doubt on the strategy of Oculus' new execs, who are bringing down specs and costs for new Oculus models, aiming for a more mass market appeal.

"You could give a Rift+PC to every single person in the developed world for free, and the vast majority would cease to use it in a matter of weeks or months", says Luckey.

Luckey cites "quality of experience" as the main reason users aren't sticking with VR, rather than price, using the term "stickiness" to describe the kind of continued long-term engagement still seen little outside of hardcore technology enthusiasts.

He then calls for "better hardware, broader content, and a deep understanding of how to best interface with a human perceptual system that varies significantly across age, gender, and race".

The comments come only weeks after co-founder Brendan Iribe departed from the company, amid reports that production of a higher-spec Oculus Rift 2 headset had been cancelled.

No place like home

Virtual reality hardware has largely failed to attract as much interest from consumers as it has from investors - and while the likes of HTC, Oculus, Sony, Google, Lenovo, and Asus have been hard at work iterating on more consumer-friendly VR, the hype has yet to translate to the kind of mass-market adoption many had forecast.

The move towards untethered headsets, such as the Oculus Quest and Vive Wireless Adapter, will likely remove some of the barriers for VR adoption in the home. With the rise of VR arcades and site-specific experiences, however, it may be that VR is finding its own home elsewhere.

Via RoadtoVR

TOPICS
Henry St Leger

Henry is a freelance technology journalist, and former News & Features Editor for TechRadar, where he specialized in home entertainment gadgets such as TVs, projectors, soundbars, and smart speakers. Other bylines include Edge, T3, iMore, GamesRadar, NBC News, Healthline, and The Times.

Latest in Virtual Reality Gaming
A Dragonborn warrior, Tiefling rogue and Halfling mage preparing for battle next to a sign saying "Demeo x Dungeons & Dragons: Battlemarked"
First Dungeons & Dragons VR trailer teases a beginner-friendly tabletop game – but I’m just begging for a custom game mode
Meta Quest 3S with Batman: Arkham Shadow banner behind it and red background with black TechRadar lowest price sign
Save $50 on the Meta Quest 3S with a free copy of Batman: Arkham Shadow
Aliens crawl out of the dark to attack Zula
Alien: Rogue Incursion review: superb survival horror with monsters I wish were more terrifying
Hamish Hector next to Ryan Rayton and a shadowy Batman
Exclusive: the head of Batman: Arkham Shadow answers our 5 biggest questions about a sequel, DLC, and that twist ending
Metro Awakening screenshot
Metro Awakening review: a survival horror adventure that'll land with the right audience, but that's not me
Batman using his grapnel gun
Batman: Arkham Shadow review: an almost flawless VR experience
Latest in News
Apple iPhone 16 Review
Three iPhone 17 model dummy units appear in a hands-on video leak
The Samsung Galaxy S25 Edge on display the January 22, 2025 Galaxy Unpacked event.
New Samsung Galaxy S25 Edge may have revealed some key details – including its price
Quordle on a smartphone held in a hand
Quordle hints and answers for Sunday, March 9 (game #1140)
NYT Strands homescreen on a mobile phone screen, on a light blue background
NYT Strands hints and answers for Sunday, March 9 (game #371)
NYT Connections homescreen on a phone, on a purple background
NYT Connections hints and answers for Sunday, March 9 (game #637)
WhatsApp
WhatsApp just made its AI impossible to avoid – but at least you can turn it off