Snapchat launches new gaming service Snap Games
Ad-supported games come to Snapchat
Snapchat has announced that it is launching its own gaming service, Snap Games, which will allow users to play games with their friends in real time.
The announcement came at the company's Partner Summit in LA, where it revealed it would be releasing a series of games exclusive to the platform, including one called Bitmoji Party.
You'll be able to access the games within Snapchat's chat feature, which now features a rocket button – once you tap this you'll be able to launch a game and play with your friends.
- Snapchat recently rolled out a redesign
- Twitter introduces Snapchat-style camera features
- Snapchat Lenses are on the desktop
According to Engadget, Snapchat has "drawn inspiration from Nintendo's Mario Party" for Bitmoji Party, in which you use your 3D Bitmoji avatar to "play a series of mini games with up to eight friends at a time".
You’re invited to Bitmoji Party 🎉 #SnapPartnerSummit pic.twitter.com/WBTntkqZilApril 4, 2019
You'll also be able to chat with your friends simultaneously, "either via voice or text".
Although Bitmoji Party was developed by Snapchat itself, Engadget reports that "Snap teamed up with a few developers to kick off its Games service", including "Spry Fox, ZeptoLab, Game Closure, PikPok and Zynga".
Another game being launched on the new service is a Fortnite-style battle royale game called Tiny Royale, which features top-down gameplay as you "loot and shoot" around you.
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What's the catch?
While all of the new games will be free to play, you will need to watch six-second ads throughout your gaming sessions, which could prove quite annoying if they interrupt gameplay.
Snapchat hasn't made any mention of in-app purchases, but it could be a possibility in the future as a way for third party developers to monetize their creations.
The launch of Snap Games isn't entirely a surprise; last year, Snapchat parent company Snap acquired a small Australian gaming studio, and had been rumored to have made other similar acquisitions in the run up to the announcement.
Snapchat has also delved into the gaming world in the past, with little augmented reality games called Snappables appearing inside the app in early 2018.
- Read our Snapchat Spectacles 2 review
Olivia was previously TechRadar's Senior Editor - Home Entertainment, covering everything from headphones to TVs. Based in London, she's a popular music graduate who worked in the music industry before finding her calling in journalism. She's previously been interviewed on BBC Radio 5 Live on the subject of multi-room audio, chaired panel discussions on diversity in music festival lineups, and her bylines include T3, Stereoboard, What to Watch, Top Ten Reviews, Creative Bloq, and Croco Magazine. Olivia now has a career in PR.