Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976, and has been led by CEO Tim Cook since 2011. It is currently valued at around $2.6 trillion; not bad for a company that started in a garage.
Latest about Apple
Sorry – Netflix says it's actually not integrating with the Apple TV app
After Netflix started appearing in the Apple TV app for some users, the streamer says it was an inadvertent rollout and likely will never see a wide release.
Apple might be building a humanoid robot, and I truly hope it looks like Steve Jobs
Fresh rumors of an Apple humanoid robot emerge but they seem about as likely as a Jobs Bot.
'It puts him in danger': Severance creator Dan Erickson discusses that big Mark 'reintegration' moment in season 2 episode 5 of the popular Apple TV Plus show
Exclusive Severance's showrunner explains how season 2 episode 5's eye-opening final scene sets up events to come.
Working out this Valentine's Day? Here's how to score the limited edition Apple Watch workout for Heart Month
You can score a limited-edition Apple Watch workout award this Valentine's Day.
7 new movies and TV shows to stream on Netflix, Prime Video, Max, and more this weekend (February 14)
From Cobra Kai's final hurrah to The White Lotus' return, here's what's worth watching this weekend.
So long, Touch ID: the iPhone SE 4 looks set to abandon these 4 classic iPhone features
The iPhone SE 4 looks set to mark the end for a handful of classic iPhone features.
iPhone 17 Pro Max: latest news, rumors, and everything we’ve heard so far
Updated The iPhone 17 Pro Max is sure to be a beast, and leaks are already painting a picture of it.
iPhone 17 Pro: latest rumors, tips and everything we’ve heard so far
Updated The iPhone 17 Pro could have better cameras than any current iPhone and also have a new button. Here's what we've heard so far.
