Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976, and has been led by CEO Tim Cook since 2011. It is currently valued at around $2.6 trillion; not bad for a company that started in a garage.
Latest about Apple
It’s crunch time for Apple Intelligence as Apple execs look for a solution to the company’s AI woes
Apple Intelligence woes could be resolved this week as Apple execs are expected to meet to discuss AI.
Huawei might have beaten Apple to the folding phone finish line by creating a foldable 'iPad mini'
Huawei CEO Richard Yu has subtly revealed a new foldable device that could resemble the iPad mini— which is sure to turn heads in Cupertino.
iOS 19 is set to usher in a major redesign – here are 4 things being tipped for the upcoming overhaul
Apple is set unveil major redesigns for iOS, macOS and iPadOS this year. Here’s what one leading Apple watcher says we'll see.
iPhone 17: latest news and rumors for every expected model
Supposed leaks and rumors around th iPhone 17 line are already popping up, with talk of a new button and a new model.
The iPhone 17 Air could have an affordable price, and better battery life than you might have expected
A new report details the possible starting price and specs of the iPhone 17 Air.
I believed in Apple Intelligence, but Apple let me down
I want Apple Intelligence to succeed, but I’m starting to think that’s not going to happen
Leaked iPhone 17 dummy units may have given us our best look yet at all four models
We've got some more dummy units to pore over, and they show the same redesigns as earlier leaks.
5 unmissable tech reviews of the week: why the MacBook Air (M4) should be your next laptop and the best sounding OLED TV ever
Reviews Recap: from the powerful new MacBook and iPad Air to Philips' latest superb-sounding TV.
