Apple

Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976, and has been led by CEO Tim Cook since 2011. It is currently valued at around $2.6 trillion; not bad for a company that started in a garage.
Latest about Apple

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By James Pickard published
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The Apple Watch Series 11 isn’t tempting me to upgrade – and these 5 rumors explain why
By Alex Blake published
The Apple Watch Series 11 could miss another key feature, meaning I’m unlikely to upgrade.

Apple Watch Series 11: Everything we know so far
By David Nield last updated
We're expecting another Apple Watch to arrive sometime in September 2025 – here's what we know so far.

iPhone 17 Pro: latest rumors, tips and everything we’ve heard so far
By James Rogerson last updated
Updated The iPhone 17 Pro could have better cameras than any current iPhone and also have a new button. Here's what we've heard so far.

iPhone 17: latest news and rumors for every expected model
By James Rogerson last updated
Supposed leaks and rumors around th iPhone 17 line are already popping up, with talk of a new button and a new model.

The iPhone 17 Pro looks chunky in the latest leak, but it could still sell better than the sleek iPhone 17 Air
By James Rogerson published
Leaked dummy units give us another look at two possible iPhone 17 models, while elsewhere it's predicted that the iPhone 17 Air won't match the Pro or Pro Max for sales.

The best phone 2025
By Philip Berne last updated
Updated Only the best phones from Apple, Samsung and more
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