Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976, and has been led by CEO Tim Cook since 2011. It is currently valued at around $2.6 trillion; not bad for a company that started in a garage.
Latest about Apple
I wish phone makers would stop calling budget phone features 'flagship'
I’m noticing a weird trend in the phone marketing world – phone makers keep describing their cheapest phones as “flagship” in some way, and if you ask me, we need to nip it in the bud.
I ran an entire marathon with a Garmin, an Apple Watch and Strava – here are all the differences in time, distance and more
I put Garmin and Apple's best watches to the test, running the London marathon.
Searches for second-hand phones have boomed after Trump’s tariff threats – here are the 3 best places to buy pre-owned
.With US tariffs threatening to increase the price of flagship smartphones, searches for second-hand handsets are on the rise.
Apple's new iPhone 16 ad encourages you to go case-free – here’s why that’s still a bad idea
Apple's latest promo ad shows an iPhone 16 being dropped to the floor, but surviving without a scratch.
iPadOS 19 could finally blur the lines between iPads and Macs, but new menu bar rumors sound too good to be true
iPadOS 19 could get a key macOS feature this year, but I’m skeptical over the latest rumors.
Act fast – if you're lucky, you can get a free limited-edition Apple Watch pin at the Apple Store today
To celebrate ten years of the Apple Watch, you can get a free pin at the Apple Store today.
Apple might be copying Samsung and Google with an iPhone 17 spec, and here's why that's a good thing
According to a new report, Apple might put 12GB of RAM inside every iPhone 17 as it catches up with the Galaxy S25 and Pixel 9 series.
China is helping Pakistan build a Great Firewall-like internet censorship system – here's what you need to know
Huawei is among several Chinese companies involved in the almost one-year-long project
