Apple

Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976, and has been led by CEO Tim Cook since 2011. It is currently valued at around $2.6 trillion; not bad for a company that started in a garage.
Latest about Apple

Apple's new iPhone 16 ad encourages you to go case-free – here’s why that’s still a bad idea
By David Nield published
Apple's latest promo ad shows an iPhone 16 being dropped to the floor, but surviving without a scratch.

iPadOS 19 could finally blur the lines between iPads and Macs, but new menu bar rumors sound too good to be true
By Alex Blake published
iPadOS 19 could get a key macOS feature this year, but I’m skeptical over the latest rumors.

Act fast – if you're lucky, you can get a free limited-edition Apple Watch pin at the Apple Store today
By Jacob Krol published
To celebrate ten years of the Apple Watch, you can get a free pin at the Apple Store today.

Apple might be copying Samsung and Google with an iPhone 17 spec, and here's why that's a good thing
By Jacob Krol published
According to a new report, Apple might put 12GB of RAM inside every iPhone 17 as it catches up with the Galaxy S25 and Pixel 9 series.

China is helping Pakistan build a Great Firewall-like internet censorship system – here's what you need to know
By Chiara Castro published
Huawei is among several Chinese companies involved in the almost one-year-long project

The iPhone 16 Pro is now less popular than the base iPhone 16, according to new report – and I’m not surprised
By Alex Blake published
The iPhone 16 is more popular than ever, a report claims, but the iPhone 16 Pro has seen its sales fall.

iPhone 17 Pro Max: latest news, rumors, and everything we’ve heard so far
By James Rogerson last updated
Updated The iPhone 17 Pro Max is sure to be a beast, and leaks are already painting a picture of it.

iPhone 17 Pro: latest rumors, tips and everything we’ve heard so far
By James Rogerson last updated
Updated The iPhone 17 Pro could have better cameras than any current iPhone and also have a new button. Here's what we've heard so far.
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