Latest about Tim Cook
7 important things Tim Cook just said about iPhone 8 and the future of technology
In Depth Apple CEO's was pressed for answers about the iPhone 8 and what's next for the company. Here's what he said.
Apple promises it’s still serious about desktop PCs
Tim Cook insists there are far more pros than cons when it comes to Apple’s computers.
Apple boss hints at augmented reality for the iPhone
Tim Cook calls AR 'a big idea like the smartphone' - is it just a matter of time before we see what Apple is working on?
iPhone battery life could get a boost from AI, teases Cook
The Apple CEO spoke about the future of AI in the iPhone during a recent trip to Japan.
Apple's Tim Cook: Virtual reality is 'no substitute for human contact'
Tim Cook has said in an interview that Apple sees augmented reality as having huge potential and prefers it to virtual reality.
Apple boss Tim Cook bigs up AR, throws shade on VR
Apple's CEO has stressed once more that the Cupertino company's chips are going on augmented reality.
Tim Cook calls the giant Apple tax bill 'total political crap'
The Apple boss man reckons the EU ruling has "no basis in law or in fact".
Tim Cook confirms Apple is doing a lot with AR 'behind the curtain'
In a lengthy interview, Cook reflects on privacy, AI, AR, and the loneliness of being a CEO.
