Tim Cook
Latest about Tim Cook
Apple boss hints at augmented reality for the iPhone
By Michelle Fitzsimmons published
Tim Cook calls AR 'a big idea like the smartphone' - is it just a matter of time before we see what Apple is working on?
iPhone battery life could get a boost from AI, teases Cook
By Gerald Lynch published
The Apple CEO spoke about the future of AI in the iPhone during a recent trip to Japan.
Apple's Tim Cook: Virtual reality is 'no substitute for human contact'
By Emma Boyle published
Tim Cook has said in an interview that Apple sees augmented reality as having huge potential and prefers it to virtual reality.
Apple boss Tim Cook bigs up AR, throws shade on VR
By Gerald Lynch published
Apple's CEO has stressed once more that the Cupertino company's chips are going on augmented reality.
Tim Cook calls the giant Apple tax bill 'total political crap'
By Gerald Lynch published
The Apple boss man reckons the EU ruling has "no basis in law or in fact".
Tim Cook confirms Apple is doing a lot with AR 'behind the curtain'
By Hugh Langley published
In a lengthy interview, Cook reflects on privacy, AI, AR, and the loneliness of being a CEO.
3 Apple products Tim Cook is most proud of
By Matt Swider published
Ever wonder what the head of Apple really likes about the world's most profitable tech company? Know we know.
7 important things Tim Cook just said about iPhone 7, Apple Watch 2 and more
By Matt Swider published
iPhone 7 and Apple Watch improvements were talked about in this interview with the Apple CEO.
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