Devices at home are the top target for cyber criminals in 2023

This shift by criminals to move away from enterprises is because it's getting harder and harder as companies are fully invested to protect themselves.

Bad guys aren't willing to reduce the amount of money they can make, though. They're just shifting it to larger quantities. So, instead of spending so much time attacking one potential enterprise victim, they're attacking millions of consumer victims to make up for that. What we're actually seeing is a lot more widespread attacks. They're using very sophisticated technology, too.

Also, as more and more people are working from home, they're taking their enterprise laptops home. They're connecting to their home networks and these networks aren't protected. So, there are gateways now into their enterprise. We're then anticipating a growth in information stealers attacks, which are basically Trojans stealing your passwords.  

Obviously, phishing is one of the biggest attack factors today, but what we're seeing is a lot more sophisticated phishing. Cybercriminals are using software like ChatGPT, for example, to clean up their grammar and make it [the phishing message] look good. 

Likewise, in standard non-cyber warfare, if you're attacking the population this would create psychological and financial effects on the country. 

We see this certainly happening in Ukraine and in many other places where they're attacking civilian infrastructure, civilian home computers through mostly wipers, which are just destructive malware to cause chaos in society. 

North Korea has a massive ransomware operation ongoing where they're stealing billions and billions of dollars for their financial gain. North Korea is probably one of the larger distributors of ransomware besides Eastern Europe and Russia, and they're targeting strictly consumers. 

That's terrifying because consumers have very little protection and the actors who are building these weapons are extremely sophisticated. We're just going to see it more and more in my opinion, especially attacks to major infrastructure that affects consumers directly.

We saw [in 2022] a retooling by the bad actors. Coin miners are a good example of it. As the crypto market dropped significantly, we saw these types of attacks dropping too. Again, cybercriminals don't want to lose money, so they're just focusing on other tactics. They are moving into weaponized Trojans or info stealers, instead.

I think we're going to see a lot more in the ransomware space in the coming years since enterprises are better protected. And, because of that, criminals have to do much larger scale attacks.

Similarly, they can send out millions and millions of phishing emails without being targeted. All you need is a small hit rate that people actually click on it, and it's mostly game over for many individuals who aren't well protected.

We have two-factor authentication today, which is better than just the password, but it's not great. There are tons of ways around that. Not to mention the fact that it's just intrusive from a day-to-day life to deal with 2FA every time you want to log into your e-mail or to whatever account.

Numerous companies are moving to find other ways to do it, whether it's biometrics or whatnot, which actually was big years ago. I don't see a silver bullet at this point of what the next step of technology is. They're constantly talking about password list technology, but I don't see it happening for everyday users in the very near future.   

What we should be promoting a lot more is better cybersecurity posture through education. This is the foremost important thing, starting at an early age. 

That's actually one of the things I try to teach my children, how to spot shady things online. That's the first line of defense. We, as a society, just don't do a good enough job right now. We're relying solely on technology to do it.

Security is a layered approach. You shouldn't rely 100% on one technology to protect you against everything. One of the greatest challenges in the consumer market today is that they [consumers] just expect to be protected. 

Regular backups, for example, are one of the best protections against ransomware. Again, same as two-factor authentication, you have to work a little extra harder. People just don't want to do that. They want everything quickly, essentially just hand it to them.

But again, these are precisely the things we need to solve, firstly through education and then through technology by making it a little better. It just comes down to understanding the potential problems in case of attack. 

I wish there was a class for tweens and teens to understand the issues that they're facing out there. Whether it's about malware and stuff like that, or even like cyberbullying. It just doesn't exist something like that in the US education system.

A lot of them need to make sure their technology is constantly up-to-date. But what we've seen is that a lot of the older antivirus firms are not willing to invest an enormous amount of money in improving their tech.

We see a huge consolidation in the market, too, with a lot of the antiviruses buying each other. So, you don't have as much competition in the market to elevate one player against the next player. It's important that providers constantly improve their technology as fast, if not faster, than the attackers improve theirs.  

While, the biggest problem in the consumer VPN market is the way that a lot of these log and sell your data. Even though they say they're privacy-focused, they're not. There are so many VPNs on the market, it's hard to discern which is a legitimate secure VPN truly there to provide privacy and security, and the ones that are just there to sell your data. 

In our world today, people expect everything for free. This is one of the reasons why many people have malware on their systems. They're downloading free games, for example, that come packed with malware. It's a huge problem. 

When people choose not to share their information privacy, you see companies like Facebook and Google losing billions of dollars as a result. This goes to show you how collecting such information is so valuable to these advertising companies. 

Again, as people expect free software, they're willing to click yes to everything without understanding the implications of it. 

What we've seen in the past is that traditional antivirus companies haven't really changed their consumer protection all that much. 

So, we decided to build the same architecture of next generation antivirus protection that the enterprises usually have into the consumer. We did so by really investing a lot of energy into understanding how we could reduce those costs on the consumer side and still provide the same level of protection.

We have technology that focuses on all the different layers of security users would need. So, your typical antivirus and anti-malware, protecting against Trojan, ransomware, and all of those things. Then we also have things like VPN and DNS protection. We even have other products like what we call Family Keeper, a mobile app to help manage the protection of children. 

We look at the whole internal consumer network holistically and try to protect each endpoint as good as possible using different types of technology layers around it. That's our core focus today. If we could stop and protect the endpoint devices, we could also protect all these other potential issues.